Kodak
Time to change…. George Eastman decides to take the photography world to a new level when the frustration of dealing with the mess and weight of the wet plates. By 1879 he has patent an emulsion-coating which can mass produce dry plates. This leads to the creation of the company, The Eastman Dry Plate Company. In 1884 the join of Strong leads to the company taking on 14 shareholders, and Eastman introduces Negative Paper.
Kodak becomes a house hold name when it is registered in 1888 with the slogan “You press the button, we do the rest.” This was the birth of photos as we know it today. The year 1891 sees the first daylight-loading camera, so photographs no longer need to be developed in a darkroom. The pocket camera is announced, …show more content…
They try and make a comeback my making inject printers, retrench staff, and used patent litigation as a source of revenue.
Five lessons to be learnt by the Kodak Story:
1. Be on the watch for “ the next big thing”.
Kodak had invented the digital camera in 1975. But refused to market it, and rather keep it a secret. It is critical to capture the current market, as well as foresee what might enter market. Look for new opportunities all the time.
2. Don’t forget your roots.
Kodak forgot how far they had bought the photography world. They should have got back to the convenience of their slogan, “You press the button, we do the rest.” They revolutionized the photo process, however did not jump at the chance to launch the digital world. In the 1990s if the if they had simple focused on the straightforward digital camera, they would have held their market share, and weathered the smart phone craze. Some years later tried to redeem themselves by making inkjet printers.
3. Focus on the customer’s …show more content…
Seek to focus on what outside factors could change how your product is seeing in the industry. Kodak’s vision was stuck on the film products, they missed the chance the capture the digital market, and when they did change focus onto the digital, it was too late.
4. Flexibility
Kodak was a huge company with more than enough resources to rise to the threat on the horizon. But other companies in Asia didn’t miss the opportunity to prosper. While Kodak was making a profit, the company was losing business. Success was won by responsive companies who did respond to the customer’s expectation. The capability to make quick decisions is important for growth.
5. Culture of the
Time to change…. George Eastman decides to take the photography world to a new level when the frustration of dealing with the mess and weight of the wet plates. By 1879 he has patent an emulsion-coating which can mass produce dry plates. This leads to the creation of the company, The Eastman Dry Plate Company. In 1884 the join of Strong leads to the company taking on 14 shareholders, and Eastman introduces Negative Paper.
Kodak becomes a house hold name when it is registered in 1888 with the slogan “You press the button, we do the rest.” This was the birth of photos as we know it today. The year 1891 sees the first daylight-loading camera, so photographs no longer need to be developed in a darkroom. The pocket camera is announced, …show more content…
They try and make a comeback my making inject printers, retrench staff, and used patent litigation as a source of revenue.
Five lessons to be learnt by the Kodak Story:
1. Be on the watch for “ the next big thing”.
Kodak had invented the digital camera in 1975. But refused to market it, and rather keep it a secret. It is critical to capture the current market, as well as foresee what might enter market. Look for new opportunities all the time.
2. Don’t forget your roots.
Kodak forgot how far they had bought the photography world. They should have got back to the convenience of their slogan, “You press the button, we do the rest.” They revolutionized the photo process, however did not jump at the chance to launch the digital world. In the 1990s if the if they had simple focused on the straightforward digital camera, they would have held their market share, and weathered the smart phone craze. Some years later tried to redeem themselves by making inkjet printers.
3. Focus on the customer’s …show more content…
Seek to focus on what outside factors could change how your product is seeing in the industry. Kodak’s vision was stuck on the film products, they missed the chance the capture the digital market, and when they did change focus onto the digital, it was too late.
4. Flexibility
Kodak was a huge company with more than enough resources to rise to the threat on the horizon. But other companies in Asia didn’t miss the opportunity to prosper. While Kodak was making a profit, the company was losing business. Success was won by responsive companies who did respond to the customer’s expectation. The capability to make quick decisions is important for growth.
5. Culture of the