Knowing Your Audience Paper and Communication Release

1095 Words Sep 8th, 2013 5 Pages
Knowing Your Audience Paper and Communication Release
Insert Name
XBCOM/275
July 28th, 2013
Colette Franklin

Knowing Your Audience Paper and Communication Release
When you are trying to portray a message, it is important to remember who your audience is. The way you deliver a message will depend on your audience and if you are delivering the message informally, formally, personally, or on behalf of a company. The way you deliver a message after an accident or disaster is important, as you are people with a fragile situation and fragile people involved. If a company portrays, through their messages, that the situation is not under control or that they do not care there will be consequences for that company and anybody affiliated
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The government tone needed to sound positive, be honest, and share what progress was made instead of what threat the rescuers and the trapped miners could face.
The stakeholders must also be assured what precautions the company is taken to assure that an incident like this would ever happen again. The government knows that they need to have a pleasing manner toward everyone involved in this accident. The government knows that it has to enforce the law and the guilty parties needed to be punished so the creditability would not be tarnished. The San Esteban Mining company filed for bankruptcy after the government took actions against the owners. President Piñera "asked for the resignation of the company's executives from the mining regulatory body" (French, 2010). President Piñera approval rating shot up to 70%. It is clear the public approved of the way the president handled the crisis especially the way he communicated.
Draft: Internal communication to the company's employees
It is with regret that I inform you of an accident that occurred at the San Jośe copper-gold mine today at 14:00 CLT (Chile Standard Time). The mine is in the city of Copiapo where the miners are trapped. We have yet to communicate with the miners, and currently we have initiated the rescue team with all the necessary resources that is needed for this operation. The company will stay in constant contact with the rescue team and provide updates to our employees as they come in. Please be

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