The Art Of War Case Analysis

Improved Essays
One of the reasons why companies expand internationally is to have access to new markets. One such global company, who this writer happens to be very familiar with, is an automobile dealer group called Weins Canada, which is a wholly-owned subsidiary of Weins Group in Japan. The company got its start in 1956 with its first dealership network, called Yokohama Toyopet. The company’s founder, Kanji Miyahara Sr., saw an opportunity to diversify and, potentially, to add exponential growth in profit to his company by opening a Toyota franchise in Canada. So, in 1973, and working closely with Toyota Canada, Don Valley North Toyota began operations. Needless to say, Weins Group has profited enormously due to this calculated risk.
This success certainly did not happen just by luck. Mr. Miyahara likely considered several factors in his decision to expand to Canada, including the business climate, competition, currency issues and, of course, the lifestyle of his own son and his family, who would spend many years overseeing operations in Canada, and who continue to do so today. However, one of the more significant factors that certainly influenced his decision was the developing fuel crisis.
In The Art of War, Sun Tzu says “Know your Enemy and Know Yourself”. Before committing to his investment in Canada, Mr.
…show more content…
Miyahara also “knew” himself. He understood that he could just as easily have taken a Volkswagen, Honda or Datsun franchise. But he had lived and breathed Toyota since 1956. He believed in the product, and he believed in the “customer first” business model that he helped create. So, in this instance, he stayed with what he knew and limited this experiment to one store, which increased his odds of success. Furthermore, he understood that doing business in Canada would be exceedingly different than in Japan, and that none of his Japanese managers were in a position to directly oversee these operations, regardless of their otherwise excellent

Related Documents

  • Improved Essays

    Canadian Car Industry

    • 657 Words
    • 3 Pages

    Global competition is an integral part of the automobile industry in Canada. The foreign market such as Japan and Europe are in direct competition with Canada. The Japanese car manufacturers…

    • 657 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Mkt 421 Week 4 Starbucks

    • 656 Words
    • 3 Pages

    Running head: STARBUCKS 1 STARBUCKS 4 Starbucks Hieu Le Columbia Southern University Starbucks Starbucks is the largest coffee chain in the world, which serves various coffee brands, pastries, and other foods for consumers in the United States, and in the world. The firm headquarter resides at Seattle, WA.…

    • 656 Words
    • 3 Pages
    Decent Essays
  • Great Essays

    The Wages Of War Analysis

    • 1515 Words
    • 7 Pages

    The aftermath of the Vietnam War brought attention to severe issues in multiple countries that the war had affected. America was largely impacted by the war, however, Vietnam and other countries nearby were affected the most drastically. “The Wages of War,” an essay by Michael H. Hunt, offers the most detailed perspective on the aftermath of the Vietnam War due to it explaining the effects of the war outside of the United States as well as inside, whereas while “Competing Memories,” by Arnold R. Isaacs, offers why views on the war may have differed in America, he neglects to include much detail on what occurred outside of the country. “The Wages of War,” by Michael H. Hunt, published from the text Lyndon Johnson’s War: America’s Cold War Crusade…

    • 1515 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Uluk Delay Case

    • 629 Words
    • 3 Pages

    1. Do you agree with Ulukaya’s decision to open a production facility in Idaho instead of buying milk and trucking it to Chobani’s New York plant? In addition to the cost of transporting the milk, are there other factors that might have influenced Ulukaya’s decision to build a second plant? I do agree with Ulukaya’s decision to open a production facility in Idaho.…

    • 629 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The Roar Of War Analysis

    • 603 Words
    • 3 Pages

    This past week we looked at so much suffering. From the tales from the ghetto in Jacob the Liar to Nomberg-Przytyk’s vivid tales of pain from Auschwitz a common theme was not only pain, but manipulation through fear. Nomberg-Przytyk, throughout her narratives, occasionally asks the question “why did the Jews go so quietly,” (Nomberg-Przytyk 33)? Though I know I cannot get all of the answers from these two sources, I have tried to search for ways in which the Nazis used the fear of psychological and physical suffering to manipulate the Jews.…

    • 603 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The choice of market location is done in a cautious but efficient way with profitability being the primary goal (Hermannsdottir, 2008). Dunning’s Eclectic Theory For a company to become international it has to have a competitive advantage in the domestic market. The core competences give the firm the prospect to last in the domestic market and once this is established, the company will then decide whether and where to internationalise by evaluating the macroeconomic environment of the new country (Dematias, 2012).…

    • 819 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Normally I would avoid cliché terms and avoid referencing overly used pop culture references, but this one is very appropriate given the topic. “War” originally written by Norman Whitfield and Barrett Strong was one of the first politically charged Motown songs wrote in protest of the Vietnam War. First sang by the Temptations this song became the first of many Motown songs to declare political protests on the world climate, but for my generation many recognize the song as being soulfully shouted by Edwin Starr. The first line and subsequent famous chorus line being, “War, What is it good for?” has been muttered, shouted, mumbled, and sang by millions of people for over 40 years. The song says absolutely nothing, but I disagree.…

    • 1699 Words
    • 7 Pages
    Superior Essays
  • Great Essays

    Bob Galvin and Motorola This case study will explore the problems identified in the case study, Bob Galvin and Motorola, Inc. (A), both major (or macro) and minor (or micro). Every problem has a cause and this case study will look at the problems coupled with the cause for each.…

    • 1150 Words
    • 5 Pages
    Great Essays
  • Great Essays

    Jabwood Case Study

    • 1619 Words
    • 7 Pages

    THE FACTORS THAT MATTER. WHAT SHOULD JABWOOD CONSIDER WHEN EXPANDING. There are a lot of factors to be considered when a company wants to expand the performance of its activity outside the borders of the home country. However, in the case of Jabwood it is vital that it pays attention to those most important to it. In order for that to be done the company has to think over its case through the prism of different international business and international marketing theories because each theory would generate its own factors.…

    • 1619 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    1. Mohammed Barwani Holding Company L.L.C MB Holding was created by Dr. Mohammed Al-Barwani as a multinational organization, where its subsidiaries are spread worldwide. In 1982 when the company established it was known as MB Trading. As a pioneering leader in the market after a decade in 1992 Mohammed Barwani Petroleum Services was founded and so in this short term of successes it became one of the largest growing oil field services company. (MB Holding Company L.L.C, 2013)…

    • 1417 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    -Strong focus on research and development (R&D) 2. -The most valuable automotive brand in the world 3. -Toyota Production System 4. -Competence in hybrid vehicle production 1.…

    • 1423 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Industry Strategy The premium automobile industry utilizes a global standardized strategy. Upon research into the matter we have discovered that all three German automobile companies manufacture, sell, advertise, and market in different countries around the world. We believe these manufactures have chosen this strategy to reap the maximum benefits from low cost advantages. For example Mercedes Benz which is part of Daimler AG has its main headquarters in Stuttgart, Baden Wurttemberg Germany however the company operates worldwide.…

    • 1210 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Innovated culture – Toyota is considered to be one of the leading motor companies for innovation in the world. They were the first motor company to mass produce hybrid vehicles with great success. They also have a belief in constant innovation and were the first company to introduce the Kaizen and Kanban ideologies. 2. Brand reputation valued at $30 billion.…

    • 1488 Words
    • 6 Pages
    Great Essays
  • Great Essays

    As the world markets continue to change American businesses try to find the new way to globalization goods and services internationally They are searching for new ways to seek, explore and develop them to other countries. With the recent economic downturn, this has only made taking advantage of different strategies that will offer more opportunities to provide products through various nations seem more attractive to them. Largest companies sometimes lack the infrastructure, resources, experience and management strength needed to enter international markets. Doing different types of business of various forms allow businesses to have access to global marketplaces more economically and efficiently. Ted Dorman 's assignment of managing a factory to aid in expanding the business of his company to Mexico turns out to be a bit more work than he expected.…

    • 1324 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Haier Case Study

    • 792 Words
    • 4 Pages

    One of the reasons for Haier’s success in overseas markets lied in its overseas expansion strategy. First, Haier took the “difficult…

    • 792 Words
    • 4 Pages
    Improved Essays