Kmart 's Product Will Prove Helpful Essay

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Kmart’s Products
Next, examining the Kmart’s product will prove helpful in seeing what it currently provides and potential areas where Kmart could invest or divest itself from offering to its consumers. Like most discount department stores, Kmart offers a wide variety of products found in over twenty departments in its stores. Kmart sells almost everything from A to Z. Listing Kmart’s departments alphabetically, they are appliances, automotive, baby items, beauty supplies, books, clothing, electronics, fitness, food, health and wellness, home goods, jewelry, lawn and garden, office supplies, outdoor living, pet supplies, seasonal items, tools, toys, workwear, and uniforms. Kmart also offers brands exclusively licensed to Kmart such as Kathy Ireland, Adam Levine, Jaclyn Smith, Martha Stewart, Everlast Sport, Impact by Jillian Michaels, Joe Boxer, Route 66, Disney, and Sesame Street to name a few. Kmart was known as “The Saving Place” and in the 1990s its slogan was “Your Lowest Price is a Kmart Price” (Kmart Corporation Company, 2016).

Kmart’s Major Competitors In light of all of the products Kmart offers in its twenty-plus departments, Kmart does provide these products in a market full of fierce competition. The two most powerful competitors who are devastating Kmart’s sales are Walmart and Target. Kmart is bookended with Walmart on the left and Target on the right of the customer clientele class. Walmart caters to the blue collar customer and Target’s customers…

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