It would be easy to make a case that all of the seven moral principles, laid out in table 1-4 of Kinicki and Kreitner’s (2013) book, play a large roll at Whole Foods. The seven moral principles of dignity of human life, autonomy, honesty, loyalty, fairness, humaneness, and the common good, are the basis for building morally sound businesses (Kinicki & Kreitner, 2013). While all of the principles are present, Whole Foods has built their entire business model around humaneness, fairness, and loyalty, with the other four still as a major factor. The seven core values Whole Foods focuses on, all revolve around these three principles (Cheretis & Mujtaba, 2014). Humaneness, fairness, and loyalty all play a pivotal role, collectively for Whole
