Kingfisher Airlines Case Study

4581 Words 19 Pages
Register to read the introduction… The cessation of the low-cost class Kingfisher Red provided on domestic services at September 2011 have proved the failure of low cost operation.{14} Supported by the third largest economy with 300 million strong middle class{15}, it provides a propensity of concentration on developing the high paying group market in the future. Different classes of services have different selling prices, cost structure and contribution margin, and it is better to do a sales mix analysis to determine in which proportion each class should be sold in order to achieve a high profitability. FY13 - (Rs.)Million …show more content…
We expect a Rs 2286 Million profit will be attained if our recommendations are strictly followed. (See Appendix)
As now kingfisher airline is radiating most of their routes from the Delhi and Mumbai hubs, those primary airport is dominated by the network airline, Kingfisher airline with less domestic network is hard to compete with them in term of the convenience bring to the customer. Shifting to a grid network without backtracking of route can increase the traffic flow and also lower the time cost on passengers. 5. Reference
Kingfisher Airlines. (n.d.). In Wikipedia. Retrieved November 10, 2013, from
Peter, M. (2013, Nov 16). Kingfisher airlines receive the prestigious 5-star airline ranking. Skytrax. Retrieved November 10, 2013, from
Kingfisher Airlines: HNIs hike stake, small investors exit (2013, October 28). Business Line. Retrieved November 10, 2013, from

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