King Of Pies Executive Summary

Improved Essays
The King of Pies will specialize in meat, vegetable and fruit pies made using traditional old-country family recipes from the regions of Mornington Peninsula. The pies that are sold in the store will be baked fresh everyday and sold directly to customer. In addition, there will also be pre-packed frozen pies sold in lunch and family sizes that can be baked at home in an oven. Our products are generally low in content of fat and free of genetically modified ingredients and will be complemented by an assortment of fresh premium salads and desserts.
By purchasing our pies directly from a private bakery in Mornington Peninsular we are avoidingextra labour costs, additional production facility and warehousing costs as well as eliminating expensive
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Equipment assets such as pie warmers, a commercial oven, ambient display cases, refrigerators, freezers and miscellaneous one-time furnishings must be purchased. In addition, The King of Pies anticipates the need for liquid cash for operating expenses, unforeseen expenses and to help cover wages for the first three months of business.
Company Summary
The King of Pies is a specialty meat pie fast food retailer importing its products from the Mornington Peninsula. At present time, there are only two competitors providing pie services to the Melbourne region, offering hot ready-to-go meat pies and other assortments. However, The King of Pies will not only offer hot ready-to-go pies as its main option, it will also provide frozen take-home options as well as an assortment of fresh salads.
Four possible locations for its first retail outlet has been considered and Melbourne Central Train Station has been selected as the primary selection. The company has plans to expand with an additional three stores in the local central business district over duration of three years. Expansion plans and possibilities of franchising opportunities will be greatly aided by implementing a solid business model and a practical training and development
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Mission
Our main mission is to achieve excellent customer satisfaction. Excellent customer service and consistent product delivery will be met with the highest standards of training and development system in a friendly and comforting working environment.
We are seeking fair and responsible profit maximisation, sufficient to keep the company’s financial reports healthy as well asto ensure continuation in growth and development. Responsible profit maximisation will greatly compensate owners and investors in the terms of growth expansion opportunities and to reward employees for their loyalty, hard work and commitment.
Employee welfare and training are equally important contributions to the success of the company. Every employee will be treated equally, with dignity and the utmost respect. Employees will be provided with a friendly, comfortable and challenging working environment with opportunities for growth and development.

Start-up Summary
Start-up expenses and assets are shown below, and the majority of these funds will be used for equipment purchase, three month’s rent prior to opening as well as inventory and leasehold

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