King III Case Study

817 Words 4 Pages
The following is the information that is adopted from King III Report of Corporate Governance. Following the Dilemma of Professor MacPherson, some of the issues need to be outline concerning the corporate citizenship.

Ethical leadership and corporate citizenship

• Effective leadership which is based on an ethical foundation should have been provided by the airline
• King III (2009) suggests that good corporate governance is essentially about effective, responsible leadership, as thus the cabin attendant should have acted responsibly
• As it is a norm responsible leaders build sustainable businesses. The carrier that Prof. McPherson flew had a reputation of outstanding performance and this time they were suppose maintain their status. The
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In most businesses Information technology has becomes a significant part of the business and it serves as fundament to support, sustain and grow the business. The use of information technology in the airline industry can improve the planning and scheduling. According to (Smith, 2017) aerospace technology is a continuing to be at the cutting edge of technology and scientific development because it does not only reduce a distance, but also facilitates the social, economic, scientific, and cultural exchanges. He further highlights that it enables the progression of science and exploration of the universe. It is very important for airlines to learn to use information technology to improve their services. This will help them to gain a competitive advantage over their rivals. They will be well informed to take right decisions, improve on their customer care and react quickly to the changes in current state. There is often a complex flow of information and to extract a useful data from it one needs the support of Information Technology, to be able to manage the processing and …show more content…
Fare quotes and rules: Fare Quote System, fare rules, cabin classes, booking codes, fare basis code. Passenger information: passenger name record, record locator, special service requests. Electronic ticketing: e-ticket, boarding pass.
Customer relationship system (CRS)
The Customer relationship system is defined as set of software applications that help an organization determine the needs and preferences of their customers by managing, organizing, tracking and storing all customer interactions and they use advanced technology to replace the handwritten, manual documentation processes of the past (Aptea, 2017). Customer relationship system includes but not limited to the following aspects:
• Manage customer contact information
• Organize customer interactions in a central location
• Track customer habits, actions and

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