Kimberly-Clark Company Profile Essay

1270 Words Apr 5th, 2008 6 Pages
Kimberly-Clark has been around since 1872. It wasn't until Darwin Smith took over in 1971 as CEO, when the company could finally be labeled as great. He lead the company for over 20 years to take it from a floundering coated paper business to the direct rival that it is today of Procter and Gamble in the consumer paper products. This company has picked up right up where Darwin Smith left. He instilled the concepts and values of a great company and set up the company to succeed upon his departure. It is hard to replace a leader like Darwin Smith, he exhibited all the qualities of a Level 5 leader. According to Good to Great to be a Level 5 leader they must have a mix of humility and will and have ambition not just for their own gain, but …show more content…
Technology played an important role in Kimberly-Clark's success. Not because it brought rapid innovation to the company, but rather it fit with their concept of becoming number one consumer paper product company in the world. Research and development were instrumental in their success. Smith invested a large amount in developing better diapers and tissues, this led to Huggies becoming the number one selling diaper and Kleenex brand domination of the tissue market. Smith spent over 111 million dollars in 1987 alone (insert). That was also the same year when Wayne Sanders joined Kimberly-Clark. He helped develop Huggies Pull-Ups that became one of the Kimberly-Clark's most successful products. When Sanders took over he invested heavily in logistics technology which saved the company 275 million dollars in just two years time. Kimberly-Clark has continued use technology to there advantage as they diversify and grow. The comparison company in Good to Great was Scott. A testament to Kimberly-Clark's success is they were able to buy out Scott and merge it with their own operations in 1995 (Kimberly-Clark, 2007). The deal with Scott made a lot of sense to grow Kimberly-Clark globally. Scott had a strong presence globally and was strong in Europe. Scott's decline was for a number of reasons. When

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