Killing USftly Analysis

797 Words 4 Pages
One ad that illustrates some of the major gender issues that was discussed in the video Killing Us Softly is an ad for Hydroxycut that is found in the March issue of ebony magazine. Ebony magazine is a magazine aimed at African Americans of all ages, and varying educational and economical levels. Most of the articles within ebony magazine give information on issues that particularly affect African Americans. It also has a lot of information about African American celebrities. The advertisement is for a pill named Hydroxycut. The pill is advertised to assists people in losing weight by increasing energy, burning calories, and controlling appetite. The Hydroxycut ad is advertised towards women and it follows an article that tells women how …show more content…
This ad illustrates those gender issues through a before and after picture, a picture of a Karen Brandon looking at herself in the mirror and a statement from her telling how Hydroxycut changed her life. The before and after photo shows a very negative image of Karen Brandon in a bathing suite before, and after she lost 32 pounds while using Hydroxycut. The photo is negative because Karen Brandon was not that overweight in the before picture, sending a message that all woman regardless of size need to lose weight. Another negative message that the ad has is within Karen Brandon’s statement and picture of her looking in the mirror. In her statement she says how she felt uncomfortable with her thighs and butt, and in the picture which shows her after using Hydroxycut it shows her admiring her thighs and butt. Those images are negative because it gives the impression her body wasn’t good enough before and only through losing her weight did her thighs and butt become something worth looking …show more content…
The ad isn’t effective because it completely relies on the appearance and testimony of Karen Brandon. Karen Brandon was not extremely overweight to begin with; also her testimony doesn’t clearly specify how Hydroxycut helped her lose the weight. Her testimony only says that it helped in some way. They Hydroxycut ad never provides any real evidence that it works. The only information about Hydroxycut is in a picture of a Hydroxycut box that says it increases energy, burns calories, and controls appetite. The ad makes Karen Brandon the main focus and fails to properly explain how Hydroxycut can help someone lose weight, and because of that the ad is

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