In Killing Us Softly 4, women are the group of people being marginalized and possibly even silenced in these ads. These ads degrade women in the way that they only promote and present one body image that less than ten percent of women. Through the use of softwares like Photoshop and hours of retouching and makeup, advertising has literally created a body type of a thin, in shape woman with considerable sized breasts, a small waist, long legs, with no wrinkles or blemishes, that is considered impossible to achieve in a healthy way, which inadvertently can lead this to women. This causes the women viewing these ads to feel marginalized and ashamed of their own bodies, which can also lead to women developing eating disorders and resorting to other
