When it comes to the message advertisements try to convey to their audience, most of use will readily agree that ads suggest that material items will make you happy. Where this argument usually ends, however, is on the question of whether this is the only way to find satisfaction and happiness. Kilbourne is definitely right that ads claim to offer the solutions to people’s unhappiness. The mystery is why advertisements work so well. Do people really believe that material items can provide happiness? The answer is yes. People feel less vulnerable relying on a product to make them happy rather than another person or something intangible: “we learn from childhood that it is far safer to make a commitment to a product than to a person, far easier
