Kidfresh Marketing Strategy

Decent Essays
KidFresh main objective is to put our brand as the number one choice of mother and kids. Our team will strive to increase market infiltration. Our marketing strategy will pursue to first create customer awareness about the offered products, improve our customer base, and work in the direction of building strong customer loyalty.
The message that KidFresh want to bring to bring to our consumers is that our mission is to create a good eating habit in our kids. This initiative will create consciousness about the obesity problem we are currently facing. By teaching our kids the importance of eating healthy we can bring the obesity rates down.

Related Documents

  • Great Essays

    SECTION TWO: Proposal Outline - Final Project Initiative Proposal Write 2-3 paragraphs comparing and analyzing your city or county data with US data (or your country). In comparing Somerset County population, age, sex, and ethnic demographic data with the U. S., Somerset County based on its population is a midsize community with a small percentage of children under the age of five. Also, when comparing those who are 65 years of age or older, Somerset County has less of an elderly population than the overall U. S.…

    • 1174 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Being an avid consumer of the media world and a lover of healthy foods, I believe that the banning of food ads can prevent childhood obesity. Although the media has a strong influence on people around the world, the effects that it has on the elder generations are different to which it has on the younger ones. This issue is interesting because the banning of food ads could very well be the stepping stone to providing children with a healthier lifestyle. However, banning non-nutritious ads is not the only change that would need to occur in order to prevent childhood obesity, but as well as changing the mindset of the people in these young ones lives which influence them. As technology becomes more and more popular and more foods ads begin to get released, the rate for childhood obesity begins to increase.…

    • 590 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Actually, food industries use every available technological technique to adapt their products into the preferences of children; creating campaigns that influence children's habits and diets; yet, this impact can be devastating. " Increasingly, fast food conglomerates are using toy tie-ins with major children’s motion pictures to try to attract young people. Nearly 20% of fast food ads now mention a toy premium in their commercials" (Committee on Communications, 2006). Unfortunately, childhood obesity has become a serious, public health crisis all over the world. Globally, millions of children are estimated to be obese or overweight which has contributed to dangerous physical health issues including high blood pressure, diabetes, liver disease…

    • 265 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Childhood Obesity Research

    • 1152 Words
    • 5 Pages

    In America, First Lady Michelle Obama has created a governmental program called “Let’s Move!” which targets prevention among growing children. The program wishes to decrease childhood obesity to 5% of the total American…

    • 1152 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Childhood Obesity Proposal

    • 1207 Words
    • 5 Pages

    Being overweight is a matter that is continuously increasing. Actions towards childhood obesity need to be taken, and parents, schools, the government, and physicians need to be involved. The main goal for these groups should be to get children eating healthier and being more active. Unfortunately, there is no special solution to this issue, but if people take the time and make life changes to improve the well-being of children and themselves, then positive outcomes will be the ending result. It will not only improve the child’s life now, but it could reduce the risks of complications in their adulthood.…

    • 1207 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Kidnetic Website Analysis

    • 1378 Words
    • 6 Pages

    There are children who do not know what it means and how important it is to stay healthy and exercise. Some kids only know that milk gives muscle and fruits and vegetables are good to eat, but does not mean that they will eat it. How will the generations of children will be if they did eat healthy and exercise? What other way to have them know how important it is than by checking out Kidnetic. This website is primarily focused on helping a child understand how important being healthy is by exercising is a fun way that is enjoyable to the child and the parent.…

    • 1378 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Healthier School Lunches

    • 1012 Words
    • 5 Pages

    Healthier food for schools I believe that we should spend more money on healthier lunches at school. We waste so much money on corn. Michael Pollan write an article about how corn is too big and we waste so much money on it. Pollan says “despite the fact that we struggle to get rid of surplus.”…

    • 1012 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The obesity epidemic has been widespread throughout the globe, but is especially prevalent in the United States. In 1991, only 12 percent of Americans were obese. 10 years, that number dramatically increased to 21 percent—a 75 percent increase (Salinsky & Scott, 2003). According to the 1999 National Health and Nutrition Examination Survey, it found approximately 30 percent of US adults were obese (Salinsky & Scott, 2003). Obesity has increased across every state and every person, adult and child for all ethnicities, but it is especially prevalent among racial and ethnic minorities.…

    • 1000 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Children in America are continuing to be exposed to a debilitating disease that is growing a major threat to their future well being. Childhood obesity is a condition in which a child is severely overweight for their age, height, and gender. This disease leads to very serious health problems such as high cholesterol, high blood pressure, and increased risk for heart attack. In addition to an already scary list, obese children can deal with diabetes, sleeping problems, and asthma.…

    • 1660 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    A venti caramel frappuccino from Starbucks has 510 calories, and eighty one grams of sugar. An average meal should be around 700 calories, and the average amount of added sugar you should have in your diet is twenty five grams per day. People are tripling their sugar intake in one drink, and basically eating a meal at the same time. Unfortunately this “meal” has absolutely no nutritional value. America currently has the title of “Most Obese Developed Country”, and the average dress size for a women in America, is a size 14.…

    • 778 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    3. In my opinion, it would make sense to defend Kraft, General Mills, and Kellogg’s mission statement with a two-sided nonrefutational message. Consumers already have a predetermined notion linking childhood obesity and advertising. These companies need to rebut these accusations by providing opposing facts.…

    • 255 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The Documentary, Consuming Kids: The Commercialization of Childhood, made in 2008, places needed light on the marketing practices of corporations used to make lifelong consumers. The director of this documentary spotlights the advertising practices done by companies to sell products to children, no matter how deceptive and manipulative. More specifically, the director draws attention to the negative repercussions caused by advertisements. Consuming Kids: The Commercialization of Childhood highlights the corruption of advertising done to children following its deregulation in 1980.…

    • 1131 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Abstract This paper will be discussing childhood obesity and gives ways to improve one’s lifestyle. I will be giving information all about this topic that is accurate based on official websites and readings. I will be giving ways to change children’s lifestyles that are healthy and explain how it will benefit them and help prevent childhood obesity. I have also interviewed a high school teacher of mine that will give her input on this topic.…

    • 1157 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    1. I think it is very hard to get out of poverty. A person can’t just get up one day and get out of poverty, it would take time. David Beckman is trying to say that; as a nation we have not try hard enough to help those who in need. Poverty is something that can stop, but we have not try hard to help end poverty.…

    • 744 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Food advertisements have a negative impact on adolescents. Food ads have a way to manipulate children and adults by presenting a good feeling towards their product. Advertisements like to manipulate the body into believing it needs more food leading it into the "hedonic hunger" stage. Persuading parents into believing they should eat what other people eat is one of many things food ads do to manipulate people into buying their product. A major epidemic caused by poor foods ads is children obesity, which has increased throughout the years.…

    • 1731 Words
    • 7 Pages
    Improved Essays