Kid Kustomers Schlosser Analysis

In Kid Kustomers Schlosser opens a discussion to the public about how marketing campaigns created a system that not only has an end goal of receiving millions of dollars but how the children of America will easily get it for them. To achieve this, Schlosser uses tools such as statistics and facts. Whilst simultaneously persuading the reader to understand how we as people can be at fault to participating in the strategies that marketers use.Schlosser is fully aware that everyone is a consumer and acknowledges that in this generation “parents are pacifying their children.” On the contrary, he sees this as the number one reason and strategy the marketers use to lure children. With television in every home across America, it is fairly easy to market children who spend their days watching the Saturday morning cartoons. Especially with brands as Disney that Schlosser puts emphasis on “cradle to grave” as one of the strategy that can nurse a “brand loyalty”. (schlosser p.520) Schlosser refers to a lot of people to state facts and one in particular he acknowledges James U. McNeal and his analysis of “juvenile nagging tactics into seven major categories.” (schlosser p.520) All of this comes together for Schlosser to create a strong stand that lays …show more content…
To avoid this, parents needs to grow a backbone and say ‘no’ to their child as they allow marketers to feed on their children and their wallet. Research done by Betsy Wagner has concluded that, “In the US there are over 57 million school age children and teenagers who spend about $100 billion each year on their own and their family's money on sweets, food, drinks, video and electronic products, toys, games, movies, sports, clothes and shoes.” (Wagner pg.63) This income that is being provided is being invested into new techniques by the marketers to continue to have control of the child for a