Fourthly, the technological component of the analysis relating to Kid Kruiser centers on enhancements to product and service innovations needed to keep in-line with trends. Moreover, technological factors include increases to automation, changes to product development and service advancements. Companies at the forefront of technological innovations establish a competitive advantage and create barriers to market entry (Finch, 2012). For instance, by creating a tracking app, parents can not only schedule rides, but they can get real-time updates, and pinpoint their child’s progress and location in real time during their ride. Moreover, vehicles outfitted with cameras help in maintaining the safety of all who use the service. help maintain
