Khata Essay

694 Words Oct 11th, 2015 3 Pages
Unit 3 Marketing P1
Introduction
For this assignment I have been asked to do a report on………………………(say what you have been asked to do)
The company I chose for this marketing report is kellogs and Nestle. I will first start off by writing about Kellogs.
About Kellogs
Kellogs is a …………………(Give history of Kellogs and background info)
The types of products Kellogs produces are…..(make sure you mention the products kellogs produces and the general target market for these producst E.g. cereals – aimed at consumers aged 5 onwards, can you think of any other products?)
Marketing strategies used by Kellogs
Kellogs use a variety of marketing strategies. One of which is the growth strategy which can take many forma s as listed below.. 1.
…show more content…
For Nestle they use all the following strategies for growth.
Market penetration – say what it is and how Nestle has used this for one of their products
Market development -say what it is and how Nestle has used this for one of their products
Diversification -say what it is and how Nestle has used this for one of their products
Product development -say what it is and how Nestle has used this for one of their products

Other marketing strategies for Kellogs
Now we will look at survival strategies and relationship marketing because they are other strategies that both nestle and Kellogs use.
For kellogs their survival strategies are: survival strategies; Mention in detail Kellogs strategies such as branding (importance in influencing buyer behaviour, brand building, positioning, brand extension) look at resources on the U drive and also search the internet. U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 3 Introduction to Marketing\Assignment 1\Lesson 3
And another strategy Kellogs use is relationship marketing: relationship marketing Mention definition, difference between transactional marketing and relationship marketing, value of lifetime customer and how Kellogs has used relationship marketing look at resources on the U drive and also search the internet. U:\Business Studies\Students\BTEC Level 3 Sept 2010 onwards\Unit 3 Introduction to Marketing\Assignment 1\Lesson 3
Other

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