What is Messaging Platform?
Messaging Platform would:
Define which market segments/stakeholders can be the best targets for KFUPM
Some segments may not directly donate to KFUPM but has strong influence in the society and play key role in the popularity/acceptance of KFUPM brand.
The same way some segments play more than one role and each role will have its own considerations like to act…to give, to sign, to participate, to volunteer and more.
Refine key insights into the needs of each target market
Describe about competitors. How they fulfill the needs of stakeholders.
Highlight the differentiated ways that KFUPM service satisfies the needs of stakefolders.
Why to focus on Messaging Platform?
5% of marketing failures are due to poor …show more content…
What unique feature KFUPM has related to # 1
Other related supporting features that KFUPM has related to # 1
What benefits have been identified by M&L
What core message has been developed by M&L about such need#1
Need/Aspiration #2
Do we agree with M&L
How KFUPM rate its Competitors with respect of fulfilling #2
(strengths/weaknesses of competitors)
What unique feature KFUPM has related to # 2
Other related supporting features that KFUPM has related to # 2
What benefits have been identified by M&L
What core message has been developed by M&L about such need#2
Need/Aspiration #3
Do we agree with M&L
How KFUPM rate its Competitors with respect of fulfilling #3
(strengths/weaknesses of competitors)
What unique feature KFUPM has related to # 3
Other related supporting features that KFUPM has related to # 3
What benefits have been identified by M&L
What core message has been developed by M&L about such need#3
Need/Aspiration #4
Do we agree with M&L
How KFUPM rate its Competitors with respect of fulfilling #4
(strengths/weaknesses of competitors)
What unique feature KFUPM has related to # 4
Other related supporting features that KFUPM has related to # 4
What benefits have been identified by M&L
What core message has been developed by M&L about such
Messaging Platform would:
Define which market segments/stakeholders can be the best targets for KFUPM
Some segments may not directly donate to KFUPM but has strong influence in the society and play key role in the popularity/acceptance of KFUPM brand.
The same way some segments play more than one role and each role will have its own considerations like to act…to give, to sign, to participate, to volunteer and more.
Refine key insights into the needs of each target market
Describe about competitors. How they fulfill the needs of stakeholders.
Highlight the differentiated ways that KFUPM service satisfies the needs of stakefolders.
Why to focus on Messaging Platform?
5% of marketing failures are due to poor …show more content…
What unique feature KFUPM has related to # 1
Other related supporting features that KFUPM has related to # 1
What benefits have been identified by M&L
What core message has been developed by M&L about such need#1
Need/Aspiration #2
Do we agree with M&L
How KFUPM rate its Competitors with respect of fulfilling #2
(strengths/weaknesses of competitors)
What unique feature KFUPM has related to # 2
Other related supporting features that KFUPM has related to # 2
What benefits have been identified by M&L
What core message has been developed by M&L about such need#2
Need/Aspiration #3
Do we agree with M&L
How KFUPM rate its Competitors with respect of fulfilling #3
(strengths/weaknesses of competitors)
What unique feature KFUPM has related to # 3
Other related supporting features that KFUPM has related to # 3
What benefits have been identified by M&L
What core message has been developed by M&L about such need#3
Need/Aspiration #4
Do we agree with M&L
How KFUPM rate its Competitors with respect of fulfilling #4
(strengths/weaknesses of competitors)
What unique feature KFUPM has related to # 4
Other related supporting features that KFUPM has related to # 4
What benefits have been identified by M&L
What core message has been developed by M&L about such