Keystone Light Essay

Superior Essays
1. I think if this promotion is implemented, it can actually help achieve both objectives because starting with the first objective, I believe this can help improve the performance of Keystone Light share in the beer industry and likewise bolster consumer loyalty. Some researchers do share my point of view ex, according to (Aaker, 1996) "The performance of firms should benefit from having a loyal customer base, which contributes to market share. Brand loyalty generates favorable word of mouth and provides a strong reason for retailers to carry such brands". Keystones goal is to prevent the decline of business, and steal share from its key competitors, and increase by doing this promotion I think it would make keystone stand out from the ordinary. …show more content…
They figured that doing some extra for the customer no matter how negligible goes a long way in customer retention, engagement and more. I the reason behind their success is because they have a unique business model. They figured that incorporating games and food alongside beer helps keep the customers engaged, make stay longer and this translate to more money spent. Also, client do find Dave & Busters unique. If Keystone Light does implement this promotion, it can help establish a new personality brand character just like it did for Dave and Buster 's as a brand that wants its consumers to have fun for keystone which its competitors lack. This will increase excitement and interaction of consumers because they will get they impression that keystone wants their business and consumer do appreciate such strides. It can create acceptance of the brand amongst consumers and probably make them have a rethink of other brands and focus on Keystone

Related Documents

  • Improved Essays

    Humour in advertisement has a strong purpose of the brand building. It increases the brand value. Companies’ goals are to be recognized by the customers, and a great way to achieve these goals is to use a method that can bring people into their brands. Brands are representatives of companies, and their lives go beyond the short terms. Over time, companies may change their products, but few companies change their brands, because it is the symbol of the company.…

    • 1871 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    They used their advantages to be the competition. I do see where you are coming from and I do agree, but I believe that companies can use their competitive advantages to get those customers and attract even more. For your companies I believe that both can sustain their advantages if they keep their customers happy. Both are producing and maintain what they are promising and seem like they will still be able to, even if the competition does increase, but it is up to the companies to keep that success going and improve when needed. I really enjoyed reading your discussion this…

    • 740 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    When customers view the firm’s products to be replaceable, this would mean that other firms’ products offer a higher customer-perceived value. However, through the use of RM, it differentiates the firm’s products from its competitors, hence, placing it in a better position to compete against its competitors. Apart from that, it is assumed that loyal customers act as advocates for the firm. By consistently working on developing customer loyalty, firms are indirectly creating net promoters that may even be more effective than the rest of their marketing efforts. These net promoters who are the satisfied customers will then spread positive word-of-mouth to their acquaintances and are more likely to repurchase from the firm.…

    • 1149 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    The Importance Of Branding

    • 1128 Words
    • 5 Pages

    As the time grows, customer loyalty also increases, which in turn results in customer making more purchases in either shorter time spans, or either in larger quantities. Customer loyalty also protects the brand from competition. It’s straight forward, if a customer is brand loyal, he will refuse products from the other brands. Not only that, the customer will also produce new customer unconsciously by giving away product review in peer meetings or through social network posts. On the digital media front, reliable customers also go out of the way and share the product videos, concepts, or their own ideas about the product and help promote the brand even further.…

    • 1128 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    It is a win-win strategy for the society. Not only are advertisers able to promote a company image of honesty and increase profits, but also, consumers can retain information about important risks. Therefore, it is necessary to make warnings and side effects more clear in advertisements because consumers can have a better understanding of products, firms can make a profit, firms should obey the regulations about ads and there will be a healthy advertising…

    • 1430 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Most of the time we linked this behaviour to repeat purchase. But in reality, it is not only the case. Though it is accurate that the customer loyalty results to a repeat purchase which is good to the business but is also more benefits that can give to the business. Loyalty of the customer results from a satisfaction, superior effects of product to customer lifestyle and exceeding customer expectation. Customer has a greater effect in the promotion of a product.…

    • 1469 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Bling H2O Case Study

    • 1854 Words
    • 8 Pages

    The product also pushes to improve the perceived self, as it gives a physical way for consumers to stand out and gain status. Even individuals, that perceive this product as being an outrage, may envy the consumer through the social status such marketing creates. Along with the water itself, the clothing line is another way to make the product seem exclusive. Those that buy the water can now instantly be put in an elite community when they buy the Bling…

    • 1854 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Nestle builds their brand position by finds different ways to differentiates itself in the eyes of consumers and also differentiates its offers by building a unique bundle of benefits to create a good relationships with customers. In customer perspective, they believes that Nestle provides the best productswill have high nutritious values therefore consumers will be benefit by taking the products. Nestle always tries to maintain a better position than other competitor in the customer mind…

    • 731 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    This would profit personnel in building stronger accomplishments in achieving and selling successes. With this form of partnering style it would empower the adding of value to the company and increase prospective clients. I would try to keep in mind the influence that I have as a sales manager of those I supervise. I would emphasize, by frequent reminders, to the salespeople on the importance of customer relationships. How these relationships will benefit them as an individual, but Webb 3 also the benefits it will provide to the company.…

    • 720 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Customer likes the idea to get additional discount, so now they will prefer to buy more from the same company to get a better discount instead of buy products from different vendors. Another advantages is that clients who bring more revenue to the company will resolve their problems in a short period of time and they will be satisfy. High value clients are going to feel important and this will help Elgin Technology Products to acquire more clients. Mr. Lee brought this idea after spoke with Leaders at another companies, this will put Elgin Technology Products at the same level of service comparing with its…

    • 719 Words
    • 3 Pages
    Improved Essays