Keystone Light Essay

1309 Words 5 Pages
1. I think if this promotion is implemented, it can actually help achieve both objectives because starting with the first objective, I believe this can help improve the performance of Keystone Light share in the beer industry and likewise bolster consumer loyalty. Some researchers do share my point of view ex, according to (Aaker, 1996) "The performance of firms should benefit from having a loyal customer base, which contributes to market share. Brand loyalty generates favorable word of mouth and provides a strong reason for retailers to carry such brands". Keystones goal is to prevent the decline of business, and steal share from its key competitors, and increase by doing this promotion I think it would make keystone stand out from the ordinary. …show more content…
They figured that doing some extra for the customer no matter how negligible goes a long way in customer retention, engagement and more. I the reason behind their success is because they have a unique business model. They figured that incorporating games and food alongside beer helps keep the customers engaged, make stay longer and this translate to more money spent. Also, client do find Dave & Busters unique. If Keystone Light does implement this promotion, it can help establish a new personality brand character just like it did for Dave and Buster 's as a brand that wants its consumers to have fun for keystone which its competitors lack. This will increase excitement and interaction of consumers because they will get they impression that keystone wants their business and consumer do appreciate such strides. It can create acceptance of the brand amongst consumers and probably make them have a rethink of other brands and focus on Keystone

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