Four Key Tips To Building a Dope Brand That Will Be Successful!
There are many entrepreneur hopefuls who are excited to launch their own startup companies, but what most fail to recognize or take seriously is the importance of brand development. The most important component of a product or a service selling is the brand reputation of the product or service. Even if what you’re selling is great, innovative, and disruptive — no one cares. But building a strong brand will allow you to communicate to potential customers why your products and/or services are superior to others, why they should trust you with their money, and how this product will make them feel happy. Knowing your target customer will help you develop brand strategies that work …show more content…
For example, when you think of Victoria’s Secret you instantly think of sex and hot lingerie because that is the brand image they consistently push forward. However, Victoria’s Secret wasn’t always so glamorous and pitch perfect. The company initially focused on men’s undergarment before they pivoted into women’s lingerie. After giving the company a facelift and pivoting into women’s lingerie, Victoria’s Secret disrupted the stagnant undergarment business by providing an alternative — sensual and fashionable undergarments for women. What made Victoria’s Secret successful is their commitment to their vision — capturing the femininity and sexiness of everyday women with Victoria 's Secret lingerie.
Visioning is the first step in strategic branding, it 's what will guide you when building your business from the ground up. So create a strong and clear vision of what type of business you want and find the purpose of your business, which will be your brand mission.
Detail and …show more content…
She started off as a youtube personality who made make-up tutorials and is now a millionaire business woman with her own line of beauty products. Ipsy is Michelle Phan 's beauty box company, which has generated $150 million in revenue in just three years. The company was also able to grow rapidly and organically mostly because of Michelle Phan’s subscribers on Youtube and Instagram. Developing an online presence then building a high profile brand will enable you to launch other businesses like Michelle Phan has. Its a smart way of doing business
There are many entrepreneur hopefuls who are excited to launch their own startup companies, but what most fail to recognize or take seriously is the importance of brand development. The most important component of a product or a service selling is the brand reputation of the product or service. Even if what you’re selling is great, innovative, and disruptive — no one cares. But building a strong brand will allow you to communicate to potential customers why your products and/or services are superior to others, why they should trust you with their money, and how this product will make them feel happy. Knowing your target customer will help you develop brand strategies that work …show more content…
For example, when you think of Victoria’s Secret you instantly think of sex and hot lingerie because that is the brand image they consistently push forward. However, Victoria’s Secret wasn’t always so glamorous and pitch perfect. The company initially focused on men’s undergarment before they pivoted into women’s lingerie. After giving the company a facelift and pivoting into women’s lingerie, Victoria’s Secret disrupted the stagnant undergarment business by providing an alternative — sensual and fashionable undergarments for women. What made Victoria’s Secret successful is their commitment to their vision — capturing the femininity and sexiness of everyday women with Victoria 's Secret lingerie.
Visioning is the first step in strategic branding, it 's what will guide you when building your business from the ground up. So create a strong and clear vision of what type of business you want and find the purpose of your business, which will be your brand mission.
Detail and …show more content…
She started off as a youtube personality who made make-up tutorials and is now a millionaire business woman with her own line of beauty products. Ipsy is Michelle Phan 's beauty box company, which has generated $150 million in revenue in just three years. The company was also able to grow rapidly and organically mostly because of Michelle Phan’s subscribers on Youtube and Instagram. Developing an online presence then building a high profile brand will enable you to launch other businesses like Michelle Phan has. Its a smart way of doing business