Key Marketing And Communication Objectives: Outline Strategic Approach To Communication

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Register to read the introduction… These criteria are critically important to keep in mind as we craft messages and develop communications vehicles for particular audiences. We present the evaluation criteria as questions in the table below. * [Section Purpose: * Summarize key marketing and communications objectives * Outline strategic approach to communications
Identify potential
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[Section Purpose: * Summarize key marketing and communications objectives * Outline strategic approach to communicationsIdentify potential challenges] | [Section Purpose: * Summarize key marketing and communications objectives * Outline strategic approach to communicationsIdentify potential challenges] |

Target Audience Profiles * [Section Purpose: * Summarize key marketing and communications objectives * Outline strategic approach to communications
Identify potential challenges]
Customer Profiles

| CUSTOMERS | | Audience Segments | Characteristics | Segment #1 | Segment #2 | Company demographics | | | Decision-maker demographics | | | Decision-maker needs | | | Decision-maker psychographics | | | Decision-maker behavioristics | | | Information sources sought to assist the decision-making process | | | Purchasing drivers | | |

Industry Analysts and Publications * [Section Purpose: * Summarize key marketing and communications objectives * Outline strategic approach to communications
Identify potential challenges]

INDUSTRY ANALYSTS AND PUBLICATIONS | Industry analysts | | Wires | | National dailies | | Computer/Internet trades |

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