This essay will discuss the 5 key issues involved with generating ideas for innovation. These 5 key issues are:
• Sources of innovation – where do our ideas come from and how do we get more?
• Knowledge – push, vs demand – pull – how our knowledge influences us to innovate without consideration of user needs versus what the market is actually demanding
• Internal sources: climate and creativity – how do we get more creative with our thinking and do we apply it to whats relevant
• External sources: open innovation – sourcing innovation from external parties
• Search tools and methods – how we find innovation arounds us and what methods we use to do so
(Tidd & Bessant, 2014)
Throughout the essay, these 5 issues will be linked directly to one …show more content…
The demand-pull is a key driver of innovation, as it’s the need demanded by the consumer. Demand-pull relates back to our core necessities of basic needs - shelter, food, clothing, and security. All successful innovation demand products strut from one of those categories (Tidd & Bessant, 2014). Whilst sounding relatively simple, this imposes a whole string of challenges for innovators to take into consideration. One of these key challenges is understanding buyer/adopter behaviour. This has become a key part of marketing and advertising studies since it provides us with the essentials to learn how to adopt our techniques to suit the needs of the particular audience the innovators are targeting. Using psychology through advertising, marketers are able to fine tune what’s being portrayed by tapping into what stimulates the consumer’s needs, thus creating a demand for a product or service by relating it back to basic human need. This is a proven and effective form of overcoming innovation problems related to demand-pull (Tidd & Bessant, 2014).
The third key issue is creativity and climate. In this context, creativity and climate come directly from internal sources: the atmosphere and culture of the workplace, and the creativity of both the workers and the innovators. Creating an environment where creativity and climate is at its most efficient point is a challenge within itself. Kanter (1997), provides us with a list of environmental …show more content…
However this solution is also still a challenge within itself – open innovation. Open innovation recognizes the limitations of closed ideas and suggests methods for innovation by involving an outside base of knowledge (Elci, 2007). By using an open innovation method within an organisation, you have the ability to completely eliminate risk and uncertainty by utilising skills found through other sources. Open innovation allows for the outsourcing of both knowledge-push and demand-pull. By out sourcing both of these, you get rid of any unintentional biases that come from a firm trying to achieve both through its own research and development sector. Other advantages of open innovation include the reduced costs of research and development, the potential for improvement in development productivity, the involvement of the consumers to achieve demand-pull, more accurate market research and the potential for synergism between one firms innovations with another (Elci, 2007; Tidd & Bessant, 2014). Unfortunately, with each of these advantages comes issues, which can therefore make open innovation a challenge. Some of these challenges include the possibility of revealing private organisation information, the potential to lose competitive advantage, increased issues around controlling innovation, and forming ways to achieve maximum return from any innovations (Elci, 2007; Tidd & Bessant, 2014). If the
• Sources of innovation – where do our ideas come from and how do we get more?
• Knowledge – push, vs demand – pull – how our knowledge influences us to innovate without consideration of user needs versus what the market is actually demanding
• Internal sources: climate and creativity – how do we get more creative with our thinking and do we apply it to whats relevant
• External sources: open innovation – sourcing innovation from external parties
• Search tools and methods – how we find innovation arounds us and what methods we use to do so
(Tidd & Bessant, 2014)
Throughout the essay, these 5 issues will be linked directly to one …show more content…
The demand-pull is a key driver of innovation, as it’s the need demanded by the consumer. Demand-pull relates back to our core necessities of basic needs - shelter, food, clothing, and security. All successful innovation demand products strut from one of those categories (Tidd & Bessant, 2014). Whilst sounding relatively simple, this imposes a whole string of challenges for innovators to take into consideration. One of these key challenges is understanding buyer/adopter behaviour. This has become a key part of marketing and advertising studies since it provides us with the essentials to learn how to adopt our techniques to suit the needs of the particular audience the innovators are targeting. Using psychology through advertising, marketers are able to fine tune what’s being portrayed by tapping into what stimulates the consumer’s needs, thus creating a demand for a product or service by relating it back to basic human need. This is a proven and effective form of overcoming innovation problems related to demand-pull (Tidd & Bessant, 2014).
The third key issue is creativity and climate. In this context, creativity and climate come directly from internal sources: the atmosphere and culture of the workplace, and the creativity of both the workers and the innovators. Creating an environment where creativity and climate is at its most efficient point is a challenge within itself. Kanter (1997), provides us with a list of environmental …show more content…
However this solution is also still a challenge within itself – open innovation. Open innovation recognizes the limitations of closed ideas and suggests methods for innovation by involving an outside base of knowledge (Elci, 2007). By using an open innovation method within an organisation, you have the ability to completely eliminate risk and uncertainty by utilising skills found through other sources. Open innovation allows for the outsourcing of both knowledge-push and demand-pull. By out sourcing both of these, you get rid of any unintentional biases that come from a firm trying to achieve both through its own research and development sector. Other advantages of open innovation include the reduced costs of research and development, the potential for improvement in development productivity, the involvement of the consumers to achieve demand-pull, more accurate market research and the potential for synergism between one firms innovations with another (Elci, 2007; Tidd & Bessant, 2014). Unfortunately, with each of these advantages comes issues, which can therefore make open innovation a challenge. Some of these challenges include the possibility of revealing private organisation information, the potential to lose competitive advantage, increased issues around controlling innovation, and forming ways to achieve maximum return from any innovations (Elci, 2007; Tidd & Bessant, 2014). If the