1) Keurig Coffee Machine Models The Keurig Coffee Machine was innovated because it tackled a few common household problems at once: daily waste of extra coffee, and different household members preferring different roasts, brands, and flavors. By allowing the user to create a singular cup of coffee quickly and easily, immense value was created. Though it has changed the lives of the consumer slightly, the real value lies in the monetary value of the machine, as it opened a new market for Keurig coffee pods. Now, every grocery store has a section for them. A threat to the innovation is society’s increasing awareness to the detrimental environmental affects, as Keurig coffee pods cannot be recycled and have contributed significantly to landfills.
