Kerrie Peterson Case

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Kerrie Peterson is a general manager for Access, one of the 100 vast business division, this organization focuses on financial service for small businesses (credit cards, loans, and more financial planning services) (Lester & Parnell, 2007, Case E). After the meeting Kerrie had with the CEO and the fellow general managers, she arranged an urgent meeting herself with the senior management team. This meeting was to the regards of the impact of the recession that the business and the economy is facing. Even though Kerrie has a record of many accomplishments that developed the business exponentially, she now faces the challenge of a very disliked unpopular cost reduction initiative, a downturn in revenues because of the recession. She had agreed

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