Kerrie Peterson Case Summary

Kerrie Peterson had some hard decisions she had to make for the first time in two years after her promotion to General Manager. In her quarterly financial review and planning session with her Chief Executive Officer Tom Wilkes along with her coworkers the other general managers. In this meeting she and the rest of the team was given the news that due to the recession the third quarter forecast for their company was showing a decrease in revenues and they needed to cut their operating costs and agreed she would cut her operating budget by fifteen percent. She knew when she walked out of this meeting it was going to be an uphill battle to accomplish this her team had not yet learned how to work together and herself had a weak side of limited leadership experience.
She called a meeting with her team which was composed of Sam, the vice president of account management; Harry, the vice president of marketing and advertising; …show more content…
Her team agreed this would be the best way to approach what had to be done and David, human resources leader for the business unit brought up a good point about her decision which was they should put together a redesign team to analyze the current role of the account managers and determine how to increase the efficiency of their department. Everyone on her team finally agreed so a redesign team was formed with suggestions by David like having some of the employees instead of management to be on this panel to review how they can do the reorganization. Also David brought up to her communication with all the employees in the company would hopefully cut down on negative feelings and mistrust of the employer. She did sent out letters to the employees explaining what was going to take place also she decided with the help of David town meetings to try and answer any questions they might