Case Study Of DHL Limited, Kenya

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RESEARCH PROBLEM – Human Resource strategies used by high performing organizations to recruit and retain talent: Case study of DHL Limited, Kenya

CHAPTER ONE
INTRODUCTION TO THE STUDY
As companies embrace globalization, technology, and competitive pressures, local labour markets are rapidly evolving effectively changing the role of human resources, making them a strong basis of competitive advantage (Freyermuth, 2007). This is well amplified by the resource-based view of the firm (RBV) of Penrose (1959) which provides support for understanding the present-day search to recruit and retain talents in companies. In fact, companies are increasingly finding it necessary to maintain talented people, capable of occupying strategic positions in the
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A high performing organization is described in terms of achievements or attributes of the organization, such as having strong financial results, satisfied customers and employees, high levels of individual initiative, high productivity and innovation, aligned performance measurement and reward systems, and strong leadership (Epstein, 2004).

Overview of Human Resource Practices at DHL
DHL is a global market leader in the international express and logistics industry with 490,000 staff spread across the globe. DHL Group owes its success to the commitment, creativity and expertise of its employees around the world. Human Resource at DHL focuses on organizational goals, and ensures that it has the right people working in the right positions everywhere and that everyone continues to develop and grow. The activities of the HR department are extremely diverse: from recruitment and selection to organizational development, training programs and personnel records.

PROBLEM
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As the job market becomes increasingly competitive and the available skills grow more diverse, recruiters need to be more selective in their choices, since poor recruiting decisions can produce long-term negative effects such as high training and development and high turnover. This in turn impacts staff morale, the production of high quality goods and services and the retention of organizational memory. At worst, the organization can fail to achieve its objectives thereby losing its competitive edge and its share of the market (Epstein, 2004).
There are a number of previous studies that have focused on talent management, for instance Yanadoria and Katob (2010) investigated the family support effects at workplace and concluded the statistical importance of relationship between work family support and employee retention.
However there is not much information on the human resources strategies used by high performing organizations in Kenya to recruit and retain talent. Hence this research study seeks to examine the human resources strategies used by high performing organizations in Kenya to recruit and retain talent

RESEARCH

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