Kent Bridgeman Target Audience

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Impact of Target Audience
Target audience is definitely a marketing term, which focuses the writer to the bottom line, money. In order for writing to provide income, it must be desired by a specific group of people that are willing to pay for it. Kent Bridgeman states that writers need to “give away” their product in order to hook their target audience. Bridgeman also advised exceeding any genre or target audience’s expectation, this is of course the dream of every writer.
Target Audience
Personally, my current target audience is young adult fiction. Writers write what they know and as an educator, I understand young adults. They have their own specific interests and their fiction is divided into many sub genres from vampire sagas, to romance, to joke books.
Some young adult fiction is also worthy to be incorporated into the classroom setting for educators. This sub-type of YA fiction interests me. The classic fiction novels that educators have access to in the classroom is somewhat limited and I believe this audience is open to marketing.
Conventions (archetypes)
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The unique personality of the protagonist is therefore the driving force of the book. Many examples of unique protagonists are Harry Potter, Katniss Everdeen, Bella Swan, and Jean Louise “Scout”. These characters do not quite fit into their world. This is a universal theme in the lives of the young adults; they are trying to find themselves. The YA fiction writer provides characters and stories that reflect the unlikely hero, the misfit, the sarcastic antisocial youth that has a deeply compassionate heart. These characters must be dynamic and authentic to the young reader. They spot imitation

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