There are three companies that could learn lessons from the Kimberly-Clark case. These three companies are J. C. Penney, Kmart, and Barnes & Noble. Since 2011, J.C. Penney has been through two CEOs, three CIOs, one CTO, and three ecommerce leaders (Nash, 2014). This high turnover in executive positions placed a major strain on the IT department. Each executive had his or her own unique idea on what type of IT to use, but before their idea was fully implemented, the executive was replaced. Most of the executives very rarely allowed any IT representation during the decision making meetings. This in turn, meant that no single IT project ever got completed. After three years, J.C. Penney invested 400 million dollars on several hundred complicated
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As sales increased for Amazon and Apple, the sales of Nook e-readers steadily decreased. The sales of their physical books have remained strong, especially for some of their new releases (La Monica, 2015). The retina-tracking device and the store interior design technology from Kimberly-Clark Corporation would be very beneficial for Barnes & Noble (O’Brien & Marakas, 2011). Their efficiency would increase as they learn the habits of their customers and understand which interior layout and new released books would maximize their book sales.
References
Groenfeldt, T. (2012). Sears Competes On Big Data and Loyalty Programs. Forbes: Tech. Retrieved from http://www.forbes.com/sites/tomgroenfeldt/2012/05/02/sears-competes-on-big-data-and-loyalty-programs/#17c4a21b54c7
La Monica, P. (2015). Can Barnes & Noble Survive?. CNN. Money: Markets. Retrieved from http://money.cnn.com/2015/09/10/investing/barnes-and-noble/
Nash, K. (2014). Tech and Exec Disasters Put J.C. Penney in a Bind. CIO From IDG. Retrieved from http://www.cio.com/article/2847312/it-strategy/article.html
O’Brien, J., Marakas, G. (2011). Management of Information Systems. New York, NY. McGraw- Hill Irwin, Retrieved from https://www.betheluniversityonline.net/cps/default.aspx?SectionID=4705&tabid=154#4
Schoenberger, C. (2002). How Kmart Blew It. Forbes. Retrieved by
As sales increased for Amazon and Apple, the sales of Nook e-readers steadily decreased. The sales of their physical books have remained strong, especially for some of their new releases (La Monica, 2015). The retina-tracking device and the store interior design technology from Kimberly-Clark Corporation would be very beneficial for Barnes & Noble (O’Brien & Marakas, 2011). Their efficiency would increase as they learn the habits of their customers and understand which interior layout and new released books would maximize their book sales.
References
Groenfeldt, T. (2012). Sears Competes On Big Data and Loyalty Programs. Forbes: Tech. Retrieved from http://www.forbes.com/sites/tomgroenfeldt/2012/05/02/sears-competes-on-big-data-and-loyalty-programs/#17c4a21b54c7
La Monica, P. (2015). Can Barnes & Noble Survive?. CNN. Money: Markets. Retrieved from http://money.cnn.com/2015/09/10/investing/barnes-and-noble/
Nash, K. (2014). Tech and Exec Disasters Put J.C. Penney in a Bind. CIO From IDG. Retrieved from http://www.cio.com/article/2847312/it-strategy/article.html
O’Brien, J., Marakas, G. (2011). Management of Information Systems. New York, NY. McGraw- Hill Irwin, Retrieved from https://www.betheluniversityonline.net/cps/default.aspx?SectionID=4705&tabid=154#4
Schoenberger, C. (2002). How Kmart Blew It. Forbes. Retrieved by