Kempinski Hotel Case Study

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The future expansion plans of the hotel chain Kempinski Hotel is a hotel is still not publicly listed private enterprise shareholders support to ensure the long-term development, can create value for sustainable management of Kempinski Hotel's future development strategy is through careful selective maintenance, so as to establish a shadow of the world's most influential luxury hotel group, Kempinski also belong to the landmark hotel, will also be available, will the main China toward the Middle East and Africa market expansion, the Kempinski Hotel now in the world has more than 77 international hotels, the plan for the next year in the Kempinski Hotel will add 15 hotels in the world, there are 5 hotels in Africa 5 hotels in China and some …show more content…
Due to the rapid economic development so Chinese Kai Pinsky hotel is also looking to the South Africa region will open 3 Nuevo Hotel in Cape Town, and then in the next year to open 5 in the middle of the El Luxor Hotel,Kempinski Hotels continues its expansion in the future-selectively and with projects and hotels which correspond to the group.The current year has already begun with spectacular hotel openings.the starting point in January was the Marsa malaz kempinski the Pearl Doha,the first luxury resort on the artificial island of the pearl off the coast of Qatar,which sets new standards in luxury even in the middle east.In the next years,kempinski hotel in the harbin will opens ‘Ice city’of china,its very spectacular and beautiful!there is more information about kempinski hotel in the 2015,for example,they will organiser the Holiday Booking forecast;French Hotel Industry Performance –October in 2015,In the next five –year plan we will opening of the 155-room Vienna property in 2013, then looming,Kempinski decided to ensure this hotel would embrace this plan.A 400-room hotel offering 111access in public areas needs 222 access points and a 300-megabyte pipe minimum,plus the network …show more content…
This is also the first to enter the Qinhuangdao Tan Gemei hotel."
For in the domestic market with a posture of "high-end" shows the Kempinski, Tan Gemei brand appeared for its short board in the mid market. "This brand has put aside the concept of Stars Hotel, but also different from the Econo Hotel, but located in the smart hotel." Beijing Tan Gemei Hotel Management Co. Ltd. executive vice president Hou Li told reporters.
At the beginning of 2013, the four or five Stars Hotel in some cities came the news of the opening. Earlier, Hilton Hotel group has announced that by 2015 will be more than one hundred hotels in

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