When I say Lexington, Kentucky, what comes to your mind, miles of field filled with hundred of horse galloping through pastures? No what you should be thinking of is Keeneland Race Course, “heart of horse country and is known for not only its racing but also its auctions of young thoroughbreds, who are then trained and raced all over the world” (Mullen 1). What it was mainly know for this year was the Breeders Cup, which was two spectacular days of horse races.
When it comes to a company using the 4p’s Keeneland Race Course knew exactly, how to do it with the help from the Breeders Cup. The first 4P is Promotion, which came quite easy to Keeneland Race Course and hosting the Breeders Cup, since there whole theme for the two days of racing was centered around electronic media promotion of American Pharoah, the first triple crown winner in the last thirty-seven years. Moving on, the most important 4P that I want to discus in Price, since the Breeders Cup was said to bring in a ticket revenue that tops over eighteen millions dollars. Due to the price vs. cost, because when you go to an event you pay more than just the …show more content…
Keeneland Race Course brought in Colonnade Group to tackle people displeasure of past year of not being able to watch the races in complete Comfort-ability. They spent five million dollars building temporary luxury suite. Cohen 2
Which entailed “Maker’s Mark Bourbon Lounge, which accommodates 3,500 guests, and the Breeders’ Cup Chalet Village, which is composed of 37 suites that hold from 84 to 112 people”(Mullen 1) To conclude, many company use the 4P’s, which are Price, Place, Product, and Promotion with their marketing strategy but they tend fail. Keeneland Race Course on the other hand, knew exactly how to utilize this marketing strategy when it came to running a successful Breeder’s Cup. From a successful Pricing strategy to increase revenue, to Place renovation, and electronic media
When it comes to a company using the 4p’s Keeneland Race Course knew exactly, how to do it with the help from the Breeders Cup. The first 4P is Promotion, which came quite easy to Keeneland Race Course and hosting the Breeders Cup, since there whole theme for the two days of racing was centered around electronic media promotion of American Pharoah, the first triple crown winner in the last thirty-seven years. Moving on, the most important 4P that I want to discus in Price, since the Breeders Cup was said to bring in a ticket revenue that tops over eighteen millions dollars. Due to the price vs. cost, because when you go to an event you pay more than just the …show more content…
Keeneland Race Course brought in Colonnade Group to tackle people displeasure of past year of not being able to watch the races in complete Comfort-ability. They spent five million dollars building temporary luxury suite. Cohen 2
Which entailed “Maker’s Mark Bourbon Lounge, which accommodates 3,500 guests, and the Breeders’ Cup Chalet Village, which is composed of 37 suites that hold from 84 to 112 people”(Mullen 1) To conclude, many company use the 4P’s, which are Price, Place, Product, and Promotion with their marketing strategy but they tend fail. Keeneland Race Course on the other hand, knew exactly how to utilize this marketing strategy when it came to running a successful Breeder’s Cup. From a successful Pricing strategy to increase revenue, to Place renovation, and electronic media