Kate Spade New York was a brand created by Kate Brosnaham Spade and her husband, Andy Spade. It was a company created out of desire for something new on the market, skill and creativity. The company took off immediately after the couple’s first trade show, and in a span of ten years, the company had been through a number of owners, finally reaching the creation of the umbrella company Kate Spade & Company in 2013 (Spragins, 2003).
After initially having success on their own for a number of years, they took an offer from the Neiman Marcus Group who bought 56% of their shares in 1999 (Agins, 2006). In 2005, the Neiman Marcus Group proposed a sellout to Liz Claiborne Inc, which was then finalized after the Spades sold the rest of their …show more content…
As a brand, I consider Kate Spade to be one of the more modest brands compared to other fashion brands in it’s category. To me, Kate Spade is focussed on elegancy and professionalism rather than flashy fashion. Their mission statement is as follows:
“She is quick, curious, playful and strong. Kate spade New York inspires women to live colorfully, delivering on our promise to help her lead a more interesting life. Our once handbag company has expanded its offering into clothing, jewelry, watches, shoes, stationery, eyewear, fragrance, tabletop, and gifts. In every time zone and on every continent, Kate Spade New York is a global lifestyle brand offering aspirational luxury with a clever wit and playful charm that is distinctly our own.” (Kate Spade & Company)
Between the amount of buyouts and selling back and forth of the company, it is interesting to analyze the different and alternating operations and procedures that Kate Spade as a brand has faced. However, their current business plan includes a wide variety of methods to ensure ethical business
After initially having success on their own for a number of years, they took an offer from the Neiman Marcus Group who bought 56% of their shares in 1999 (Agins, 2006). In 2005, the Neiman Marcus Group proposed a sellout to Liz Claiborne Inc, which was then finalized after the Spades sold the rest of their …show more content…
As a brand, I consider Kate Spade to be one of the more modest brands compared to other fashion brands in it’s category. To me, Kate Spade is focussed on elegancy and professionalism rather than flashy fashion. Their mission statement is as follows:
“She is quick, curious, playful and strong. Kate spade New York inspires women to live colorfully, delivering on our promise to help her lead a more interesting life. Our once handbag company has expanded its offering into clothing, jewelry, watches, shoes, stationery, eyewear, fragrance, tabletop, and gifts. In every time zone and on every continent, Kate Spade New York is a global lifestyle brand offering aspirational luxury with a clever wit and playful charm that is distinctly our own.” (Kate Spade & Company)
Between the amount of buyouts and selling back and forth of the company, it is interesting to analyze the different and alternating operations and procedures that Kate Spade as a brand has faced. However, their current business plan includes a wide variety of methods to ensure ethical business