Karsanbhai Khodidas Patara Case Study

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INDIVIDUAL COURSE –WORK-JOURNEY OF AN ENTERPRENEUR Dr. Karsanbhai Khodidas Patel, Founder of Nirma group.

An analyses of his journey through the ‘entrepreneurial process’, from the initial idea through to start-up & ‘growth’

Dr. Karsanbhai Khodidas Patel is the founder of the present Rs. 3550 crore Nirma group with main activities in detergents, soaps, cosmetics, and salt Nirma University. He is well known businessman, industrialist and philanthropist of Gujarat. He was born in farmer family at Mehsana, North Gujarat in 1945. He completed B.Sc. in Chemistry at the age of 21.

First Karsanbhai joined New Cotton Mills, Ahmedabad of the Lalbhai group as lab technician. Then he joined the Geology and Mining Department of the state Government
…show more content…
Karsanbhai Khodidas Patel, once a government servant with the knowledge and experience as a chemist offered a good product and was aggressive in marketing strategy. He made the multinationals to follow Nirma and introduce substitutes such as Wheel. In this respect, the Nirma case can be compared to those of Ford, Apple, Sony, and Honda, all one-of-a-kind entrepreneurs who built their empire on gut feeling rather than following the classical patterns taught in business schools. This is a genuine road from rags-to-riches one would like to follow.

Conclusion for successful New Venture
Regardless of definition of success, there are oddly enough, a great number of common characteristics that are shared by successful business people. You can place a check besides each characteristic that you feel that you possess. Even if you don’t have all of these characteristics don’t fret .Most can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself ,through strategic planning to reach those goals in incremental and measureable stages
1. Do what you enjoy
2. Take what you do seriously
3. Plan

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