First of all, the term “globalisation”, whether cultural, political or economic, refers to the wide spread of a certain product, idea or activity amongst groups of people throughout the world. For example exchange of goods and services has become easier through the internet, trade or purchasing, eradicating barriers and deregulation communication. By doing so, societies, nation, and eventually continents become integrated through complex networks of interaction (Steger, 2003). Globalisation is also referred to as a Global village or global market place since nations and individuals are becoming interconnected through the advancement of technologies.
Furthermore, Karl Marx or Marxian analysis explains a lot about globalisation. It is the commercial form of give-and-take. In today’s world where Economic globalisation creates flow of large amounts of wealth amongst …show more content…
The capitalism is an ever growing force in Fiji, spreading out and searching for more profit by owners of company or producers, in what local society now recognizes to be a worldwide approach. In this sense Marx recommended that the driver for all methods of globalisation is capital gain only. As well as the clear aims of economic development, cultural globalisation such as that of media and film, are also only to create profit in Fiji for their benefits. In Fiji, the growth of capitalist system is naturally protected by the false consciousness, executed by the base-superstructure and the economy controlled by the