I. Kim Kardashian got her start in the business world at an early age. Her first venture into business was running her own successful eBay store. A. Since her days of selling clothes on the internet, Kardashian has been in every area of industry and her portfolio contains five DASH stores, two books, a Kardashian Kollection handbag line, the Kardashian Kollection for Sears that raked in $300 million in 2012, the shoe company she started in 2009, shoedazzle.com, which raised $60 million in venture capital, and of course, her mobile game Kim Kardashian: Hollywood which has been projected to net $200 million in revenue this year, her own emoji app and her official app, Kim Kardashian (Forbes.com, 2015). 1. By aligning her name to so many different categories, more people identify themselves with at least one of the brands, so she reaches a
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Kim is a master at staying relevant by getting people to talk about her. Ben Parr, author of Captivology: The Science of Capturing People’s Attention, says in his book, “The Kardashians have built a business and media empire on attention. Look beyond the sex tape and you’ll find a business that keeps relevant through its shows and magazine appearances and monetizes it through lots of channels, the mobile game being just the most recent (2015).”
Transition: Now that you heard about Kim’s keen business acumen, I will tell you why her use of social media helps to grow her brand, and why this is the business model of the future.
III. The biggest proponent to Kardashian’s success is her use and manipulation of social media. As of February 2016, Kardashian has 61.2 million followers on Instagram (she is the second most followed person on the entire site), and 40.7 million followers on Twitter. A. Kim is always available to her entire fan base, knowing that in order to stay relevant, she needs to stay connected. She changes her brand to fit what the wants of her fans, and this recognition keeps the fans loyal and supporting
Kim is a master at staying relevant by getting people to talk about her. Ben Parr, author of Captivology: The Science of Capturing People’s Attention, says in his book, “The Kardashians have built a business and media empire on attention. Look beyond the sex tape and you’ll find a business that keeps relevant through its shows and magazine appearances and monetizes it through lots of channels, the mobile game being just the most recent (2015).”
Transition: Now that you heard about Kim’s keen business acumen, I will tell you why her use of social media helps to grow her brand, and why this is the business model of the future.
III. The biggest proponent to Kardashian’s success is her use and manipulation of social media. As of February 2016, Kardashian has 61.2 million followers on Instagram (she is the second most followed person on the entire site), and 40.7 million followers on Twitter. A. Kim is always available to her entire fan base, knowing that in order to stay relevant, she needs to stay connected. She changes her brand to fit what the wants of her fans, and this recognition keeps the fans loyal and supporting