Marketing Mix Of Restaurant Brands

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Introduction
Restaurant brands is a fast food company established in new Zealand .it runs new Zealand`s franchisee for kfc,pizza hut,carl`s jr.and starbucks coffee stores and provides management and support services to new Zealand independent kfc franchises.it is commercial franchisee and be attentive in managing occupying branded food retail chain. The company was formed in 1997 and the location of company office and service centre of restaurant brands is in Penrose Auckland.restaurant brands are distinguished for their product ,look style and ambience ,service and the experience they deleiver to their customer. restaurant brand has 176 stores in which 90 kfc,51 pizza hut,27 Starbucks and8 carl`s jr stores.it is also listed in new Zealand
…show more content…
All income making companies ,tend to make their business strategies seeing the marketing mix.
Product: restaurant brands is oferring fast food for people.they sell high quality and hygienic food to almost age group.
Place: restaurant brands has selected a unique strategic approach while selecting a place.in new Zealand restaurant brands hasve more than 200 stores.
Price: restaurant brands has placed their pricing strategy that matches with the quality of product they sell.restaurant brands believes high quality fresh and hygienic food and the prices of the food items are affordable. Bulk production of food items tends to reduce their manufacturing cost, thus the storescan easily provide major discounts or special offers.
Promotions:the company has accepted various ways to promote their products:
Through advertisement:newspaper,television ads,poster.
Social website: various deals or offer are available from time to time on their website.
Loyal customer tend to pass on good words about the

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