Kangaroo Route Case Study

Young and I were responsible for the Asian market. In terms of the Kangaroo route, we connected the flights from Singapore to Europe, Australia, and other Asian regions. First and for most, we had set our home base in Singapore; simply because Singapore airport is the second busiest international passenger airport. In addition, the geographic location is in the middle of Indian ocean and South China sea. In other word, it is closer to Australia. Hence, the routes we in charged included Singapore Changi to Sydney Kingsford, Singapore Changi to Seoul Gimpo, Singapore Changi to Jakarta Soekarno, and Singapore Changi to Riyadh K. Khaled. Among all four of these different routes, the average of passenger demand was approximately 20,000, which meant that these routes could be very profitable and beneficial to our airline’s operations. The route from Singapore to Riyadh was one of our most profitable one. Although the passenger demand was merely 12,190, which was not as high as Singapore to Istanbul; but it brought $65,293,270 net profit to our company. It had gained the highest profit of our Asian flight routes. The second highest was the route from Singapore to Seoul Gimpo, which earned us $36,579,376.98. According to our analysis, we believed that it was because flying to the destination of Riyadh …show more content…
From the data analysis, we could conclude that the market was more stable that the others. It was able to bring an average of $12,000,000 net profit to our company. However, the second batch was the most profitable compared to the other three batches. The net profit of the third batch was $11,118,018.62, which meant that we had lost $2,045,732 dollars. Later on, during the last batch, we had earned $1,179,589.12 dollars back, which was $12,297,607.74 dollars in total. Since we were the only company who had operated in this region, our market share was up to