Kamal Limited Case Study

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Introduction to the organization:
Kamal limited is one of the first and important textile manufacturing houses of Pakistan. Established I 1950 in Faisalabad, Kamal limited am rigid operation, with in-house spinning, weaving, processing, printing, finishing and stitching facilities. Kamal limited introduced their first national creativity with now methodically much-admired Kamal lawn by Elan, followed by Elan Lawn by Zara Shahjahan on 2013. This was followed by the introduction of SO KAMAL, their first retail space, a lifestyle store located at 10Q (flagship) in Lahore, which in the short period of 2 years grown to include stores in Karachi, Islamabad, Faisalabad and Multan.
Kamal limited brings to SO KAMAL over half a century of experience
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• Meet and surpass the customer’s expectations of service through timely communications and quality information.
• Achieve perceptible benefits by promoting efficiencies, productivity and efficiency.
• Provide competitive prices and genuine products to the customers.
• Create an environment for voluntary agreement by providing guidance and building mutual trust.
• To promote international textile trade.

Vision of the organization:
• The vision is to become the leader in textile industry around the world.
• Be a world class organization, one that becomes a benchmark for other organizations, its source for new ideas, information, professional development and quality standards.
• To become a company that impresses its customers the first time.
• To achieve highest level of business efficiency with reliability and honesty.
• Provide best quality at best prices to every client.
• Contribute towards the growth and solidity of Pakistan.

Interview of HR Manager:
Introduction of HR Manager MR. Umair Masood
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As a group, they do around $150 million of exports. Their growth is more than 10% every year. They are everywhere in the world like U.S., Europe, South America, Bangladesh, etc.
(5)
How did your organization benefit from GSP Plus?
GSP Plus has played a key role and their organization has grown 30-40% in Europe since then. It was a big advantage for Pakistan. Bangladesh already enjoyed GSP Plus facility before, but now with this facility given to Pakistan they see a big opportunity in garments. In home textile, they always had an edge on Bangladesh and India, but when they talk about the progress in exports in Bangladesh it is all based on garments.
(6)
How do you differentiate our commercial counselors/commercial attached to counterparts in India and Bangladesh?
As far as their competence and commitment go, there is nothing wrong with them. They need the proper direction, tools, and resources to tap those accounts. Sometimes a commercial counselor does not have that profile to go and meet the president of Sainsbury’s or Tesco or Disney or Wal-Mart. You might need your ambassador or commerce minister to go there; to invite them, call on them, and market as a country. The target for Commerce Ministry should be to bring 50 big brands to

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