KRB Case Study

Decent Essays
To capitalize on this, KRB will provide a place where people can gather and embrace their community with a local brew. KRB creates a strong connection that will make people come back and look for our beer elsewhere. The physical aspect of having a microbrewery will allow a greater presence and solid distribution lines to further differentiate ourselves from other microbrewery like the Karbach, Saint Arnold, Lone Pint, Brash, No Label, Southern Star, and Buffalo Bayou , we make an effort to get our product on shelves in local stores, increasing our visibility. As people come in and enjoy the atmosphere and beer, they will be more inclined to spread the word and look for it at their local stores. This interest will be part of a KRB pull strategy,

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