KPCB Case Study: Kleiner Perkins Caufield And Byers

Improved Essays
According to UN Women, “When more women work, economies grow. An increase in female labour force participation—or a reduction in the gap between women’s and men’s labour force participation—results in faster economic growth” (Klasen & Lamanna, 2009). In the United States, national average of computer occupation workers is 74.5% (e.g., Google: 30% of females, Yahoo: 37%, Facebook: 31%, Linkedin: 39% and Twitter: 10%) (Gilpin, 2014; (Chalabi & Silver, 2014).
*In KPCB case, different aspects of HRM model, challenges, possible solutions and consequences will be reviewed.
Description of the company
Kleiner Perkins Caufield & Byers (KPCB) is a venture capital firm located in Silicon Valley, founded in 1972, specializes in investments in incubation
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The formula of business realization is a step-by-step development process The investment idea must be presented to the venture team, if it is approved, development team that consists of several managers and their teams propose 1-3 point people. Point people from different departments (marketing, innovation, promotion, etc.) form a team who will be working on this idea. When team is created, idea starts the process of team to business realization.
SWOT Model of KPCB:
Strengths
Weaknesses
Capital Stock: Established and maintained a strong capital base.
Management team: high qualified professionals with wide experiences and business know-how.
International base: office in China to cover Asian and Pacific Asian region.
Startup investments: profit correlates from the startup idea and its development.
Lack of diversity: low number of diversity population as well as gender gap in the field.
Lack of strategic plan regarding how to diversify the
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KPCB has not hired new people over the past few years. Low flow of new employees affect the work environment because lack of fresh minds restrict an organization to develop internal and external goals. Therefore, KPCB faces a challenge to build an image that they are doing better to increase competitive advantage (Skeet, 2015).
Lack of marketing (Image of non-tolerant environment). The case of Mrs. Pao affected the KPCB’s image and presented KPCB as a non-tolerant environment firm in terms of gender, race, and cultural background. Also, the low number of women in IT tech industry affected KPCB as well. The overall low number of women in STEM field is correlated to the number of women in tech industry which KPCB is involved with as well. So, a lack of marketing in STEM field affects the IT tech industry as well as all firms/companies who work directly in this field.
Reasons of HRM

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