Methodology
For the brand audit analysis, strategies and recommendations, we were able to analyze many approaches. The methodology used are field visits, interviews with brand executive, sales managers, online research and literature.
1) Interview and Field visits
Many interviews were conducted with brand executives, and sales executives to obtain data. This provided us the insight to obtain brand identity and how the brand obtains customers. Filed visits were also made to Elephant house Vauxhall street office, to conduct interviews and get an idea of the brand and company .Visits were also made to outlets like Arpico to see the sales and stock of the brand which gave us an idea of the consumer demand for the brand.
2) Literature and …show more content…
Competitive positioning helps, the firm to market the brand and win customers.It also helps the customer to gain a clear picture on the uniqueness of the product.
The brands main targets customers are the cola drinkers It`s main goal of the brand is to be a preferred product for the sandy drinkers. With the efficient use of resources of the brand they are able to provide, low cost products as KIK cola which are affordable to all consumers. KIK cola is positioned as a high quality product thanks to the mother brand Elephant House, it`s expertise and renowned service in the country enables the brand to be a credible high quality product.The quality of the product is also evident due to the unique taste and sweetness of the drink.
• KIK cola is the only cola seen in the market as High Quality, but with a affordable price.
• World market leaders like Coca Cola and Pepsi are market leaders in Sri Lanka and they are positioned as High Quality High price …show more content…
KIK cola as a brand has positioned itself as the only required cola drink in the Sri Lankan market, their main aim is to eliminate Coca cola from the market. It has also offered a low and competitive price to win customers.The main competitive advantage the brand has is cost leadership, been able to sell the product at a much cheaper price than other brands like Coca Cola.
As most cola drinks in the market are premium priced the positioning of the brand gives the company an edge to win and further instill the brand in the minds of the customers. The Sri Lankan market is penetrated by Cola Drinks such as Pepsi Cola, Sha Cola, CoCa Cola, and he competitive pricing range of the KIK cola will enable the brand to position as a affordable cola brand in the minds of the customer. The brand should keep using this advantage to catch the customers.
Mental Map /Characteristics associated with the
For the brand audit analysis, strategies and recommendations, we were able to analyze many approaches. The methodology used are field visits, interviews with brand executive, sales managers, online research and literature.
1) Interview and Field visits
Many interviews were conducted with brand executives, and sales executives to obtain data. This provided us the insight to obtain brand identity and how the brand obtains customers. Filed visits were also made to Elephant house Vauxhall street office, to conduct interviews and get an idea of the brand and company .Visits were also made to outlets like Arpico to see the sales and stock of the brand which gave us an idea of the consumer demand for the brand.
2) Literature and …show more content…
Competitive positioning helps, the firm to market the brand and win customers.It also helps the customer to gain a clear picture on the uniqueness of the product.
The brands main targets customers are the cola drinkers It`s main goal of the brand is to be a preferred product for the sandy drinkers. With the efficient use of resources of the brand they are able to provide, low cost products as KIK cola which are affordable to all consumers. KIK cola is positioned as a high quality product thanks to the mother brand Elephant House, it`s expertise and renowned service in the country enables the brand to be a credible high quality product.The quality of the product is also evident due to the unique taste and sweetness of the drink.
• KIK cola is the only cola seen in the market as High Quality, but with a affordable price.
• World market leaders like Coca Cola and Pepsi are market leaders in Sri Lanka and they are positioned as High Quality High price …show more content…
KIK cola as a brand has positioned itself as the only required cola drink in the Sri Lankan market, their main aim is to eliminate Coca cola from the market. It has also offered a low and competitive price to win customers.The main competitive advantage the brand has is cost leadership, been able to sell the product at a much cheaper price than other brands like Coca Cola.
As most cola drinks in the market are premium priced the positioning of the brand gives the company an edge to win and further instill the brand in the minds of the customers. The Sri Lankan market is penetrated by Cola Drinks such as Pepsi Cola, Sha Cola, CoCa Cola, and he competitive pricing range of the KIK cola will enable the brand to position as a affordable cola brand in the minds of the customer. The brand should keep using this advantage to catch the customers.
Mental Map /Characteristics associated with the