KEY 3: The Agenda And The Research Meetings

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KEY 3: The Agenda
For each meeting, you need to decide who the most critical people are who need to be there.
Without an agenda, you can’t possibly know who should be at the meeting. Consequently, an effective meeting starts with the agenda. Before the meeting decide: what you want to cover, what order you will present each agenda item, and how many minutes you will spend on each one.
Get good at letting people know they don’t always have to attend every meeting. You don’t need your lab technician to be there if you will be discussing the new printers and direct mail pieces with your treatment coordinators and marketing team. It’s OK if some people keep working on their projects and skip a meeting if they are not going to contribute to the
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When everyone in the meeting knows what the communication style is for each agenda item, they will know whether their role is to contribute or just listen.
There are three communication styles:
Consensus decisions—There is discussion about the item, everyone offers ideas, and then a decision is made. Everyone agrees leaving the room that they’ve left the debate at the table.
Creative discussion—This is brainstorming and blue-sky discussions. Everyone’s ideas are thrown up on the wall and everyone gets heard, but no decision is made.
Info-sharing—You’re either telling me something or I’m telling you. Everyone’s job is to listen and maybe ask a clarifying question, but there is no discussion, no debate, and no decision is made.
If the meeting does involve decisions, finish off with a statement, “Who is doing what by when?” Then go around the table and everyone should state what they are doing and by when.
KEY 5: The 7-Minute Huddle
Here is an example of an effective 7-minute “to the point” stand-up meeting with a full team—very much like a football team huddle. This type of meeting provides a pulse for the
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Your role as the leader is to grow people so that their voices are heard and they can contribute their great ideas. It’s not to get your ideas heard. You give them the vision; let them figure out the “how.”
KEY 7: Critical Roles
Of all the employees you have, how many of them have received at least a 30 minutes of training on meetings or have read at least one book on meetings. Cameron Herold asks, “Think about little league baseball for a moment. What parent would ever send their kid off to play little league baseball without at least showing them how to hold the bat, how to put a glove on and how to toss a ball at least a small distance away.”
But we all let our employees go to battle every day without ever giving them training on communication and running or attending productive meetings that get results.
At every meeting, a single person should be appointed as the moderator, and they will be tasked with three critical roles: moderator, timekeeper, and Parking Lot.
The Moderator

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