Premature ejaculation is when ejaculation happens sooner than a man or his partner would like during sex. The topic of premature ejaculation was the primary focus in the K-Y Duration Spray advertisement. Premature ejaculation was portrayed in a very comical way in the advertisement that made men feel less ashamed of their ability to last longer. The advertisement consisted of numerous middle aged men in a locker room talking about their premature ejaculation. The men did not care that they had premature ejaculation but seemed rather proud as they willing admitted they had it. However, one man walked in and said that he had not and all of the men suddenly felt ashamed and did not speak until the man started laughing and told the truth. The
