K Cups Research Paper

Improved Essays
Wake up and smell the coffee, with K Cups! And when the coffee comes in over 200 different blends of flavor, it's all the more fun to wake up to a new one every day. Keurig Cups or K Cups have become a household name today. These K Cups take your coffee brewing experience to a whole new level. So now you don't have to worry about brewing potfulls of coffee every time. You can simply pick up a K Cup and have an individual cup of your favorite coffee brewed in less than a minute. K Cups are a revolution in the world of coffee. These are manufactured by Keurig, which was founded by Olaf Keurig in 1992. Today, they are a big hit in the beverages market. They offer not only a myriad of coffee flavors, but also a selected range of premium tea blends, hot cocoa, and iced-tea beverages too.

K Cups are basically individual pods of coffee mix that contains a ground blend of coffee with
…show more content…
With so many people working, each one of them needs his or her coffee at a different time. There really is no practical way of brewing a pot full of coffee and serving them all together. K Cups and a Keurig coffee maker are a boon to such places. Available across a large number of offices and commercial units across the nation, K Cups now cater to the daily coffee needs of a huge population. Just choose your flavor and have your coffee served to your mug before you can spell coffee.

What's even better is that these K Cups come in a stunning range of flavors. In fact all the major players of the coffee world are associated with K Cups. These include the best names in the industry like Barista, Wolfgang Puck, Gloria Jean's, Caribou Coffee and several others. K Cups are a subsidiary of Green Mountain Coffee and all their flavors and custom blends are available in K Cups. So the next time you feel the desire for a hot, steaming cup of freshly brewed exotic coffee, just reach out for a K Cup and lose yourself to the pleasures of a hot

Related Documents

  • Improved Essays

    Coffee is the second most sought after commodity in the world (Wevio, 2015). Coffee farms provide economic benefits to over 25 million people and coffee exports create a 20-billion-dollar industry. With niche coffee shops boasting a seven percent annual growth rate it is no wonder consumers expect more from their coffee maker. This product allows consumers to make single cups, travel cups, half carafe, and full carafe quantities. This feature alone allows consumers to eliminate the pod type coffee makers as well as the traditional pot type coffee makers for the convenience of a single countertop machine.…

    • 774 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Keurig Vs. K475 (COFFEE)

    • 414 Words
    • 2 Pages

    One thing is for sure: Both products can give you that flavorful hot cup of coffee in a matter of minutes! To determine which model to choose, continue reading below! Design If you put Keurig K475 and Keurig K575 side by side, you can then see that they greatly resemble each other.…

    • 414 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    A threat to the innovation is society’s increasing awareness to the detrimental environmental affects, as Keurig coffee pods cannot be recycled and have contributed significantly to landfills.…

    • 304 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Keep cup Background Keep cup is an environmentally friendly product that purpose is built for coffee on the go. It is a reusable cup that is made in standard coffee cup sizes so that baristas can dose the correct amount of coffee. (The fine print-FAQ,2016) In the first year of sales, Keep cup has gained $3 million in revenue and have sold over 800,000 keep cups up till 2013. (RMIT,2007)…

    • 1329 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Australian Food Industry

    • 1820 Words
    • 8 Pages

    HSC FOOD TECH ASSIGNMENT THE AUSTRALIAN FOOD INDUSTRY 1. Name the organisation and identify the sector of the Australian food industry to which it belongs. Piazza Doro was introduced in 1988 and is part of a multinational company called Jacob Dowe Egbert’s. Piazza Doro produces high quality coffee known for its taste and sustainable environmental practises.…

    • 1820 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Coffee In The Late 1800s

    • 500 Words
    • 2 Pages

    By the late 1800’s, coffee had become a worldwide product. The first drip coffee maker was invented by Melitta Bentz in 19080; she used blotting paper as the filter. Coffee back then was fairly simple. It was brewed and drank black or with some added sugar or milk.…

    • 500 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    What this means is that the colour of the coffee cup, its shape,…

    • 711 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    “About two and a half billion cups of coffee are sold in a day and over eight hundred flavor characteristics of…

    • 1080 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    More people are beginning to enjoy unique coffee drinks, so go to Dunkin’ Donuts and order yourself one. Join the crowd and see the magic deliciousness people see in these drinks. In conclusion, make the right decision when picking your favorite and choose variety instead of the typical donut…

    • 688 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Starbucks: The Marketing Saga MBA 205 Marketing EMBA Dubai 2014/2015 Group A3 Over four decades since its inception, Starbucks positioned itself among the world's top ranking brands as the company grew from being a small coffee shop based in Seattle to becoming an internationally renowned name. This study sheds light on some of the marketing schemes that were utilized in the development of the brand, the distribution strategy, the pricing plan, and the communication approach to portray the Starbucks' journey towards globalization. 1. The Starbucks Brand Starbucks has been very successful, partly because of the triumph of its logo, symbol, and design.…

    • 3446 Words
    • 14 Pages
    Great Essays
  • Improved Essays

    They are specifically designed to enhance the aroma, cream and flavour of their Grand Cru coffees, creating the perfect cup every time. Nespresso sources an exclusive selection of the finest green coffees from the top coffee-growing regions of the world. The beans they use are rare and precious. In fact, only an estimated 1% to 2% of the coffee grown globally meets their specific quality, taste…

    • 989 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    4.0 Porter’s Five Forces The Porter’s five forces of the observer determine the competitiveness of competitors, the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers and the threat of alternative products and services. 4.1 Rivalry Among The Competitors (high to moderate) The use of concentrated coffee does not depend on the cost of the item, but the difference between each item and respect includes variables such as the brand estimate of the item, the market situation of the organization, and the nature of the customer's interest. a) The highly competitive business model…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Ai Liu MBA642 Marketing Management Professor Pradeep Gopalakrishna 06/26/2015 Starbucks in Turkey Discussion Questions 1. Has Starbucks has done well in Turkey? What are some of the common growth drivers in terms of consumer characteristics, market characteristics, and entry strategies across USA and Turkey that might account for Starbucks’ success?…

    • 1137 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Starbucks is the global leader in the coffee house industry. With it primary market in the US, Starbucks hinges its competitive advantage on the quality of its products and services. In addition to a globally recognized brand, the company has achieved wide-ranging success in spite of the implementation of a premium pricing strategy. Although the company has diversified its coffee brands, specialization in coffee stands as a strength and weakness in the enterprise. However, based on the performance in the market, the marketing, and operational strategies are suited for the various market segments.…

    • 3556 Words
    • 15 Pages
    Improved Essays
  • Decent Essays

    EXTERNAL (PEST) Pestle Analysis is originally known as PEST Analysis, it is used to determine the impact of the external factors on the organization. Francis Aguilar was the one who originate this tool; he believes that PEST act as an important factor in scanning the business environment (Pandey, 2011). PEST stands for Political, Economical, Social and Technological factors. According to Pandey (2011) PESTLE Analysis is used to examine the current and future state of the industry an organization belongs to.…

    • 832 Words
    • 4 Pages
    Decent Essays