Title: The escalator as an economy.
Thesis statement outlining your argument / position on the ad;
The ad is simple and brilliant. Using the escalator to represent an economy, Justin Trudeau informs Canadians that this economy is not going anywhere after 10years under Stephen Harper. Trudeau said he’ll stop the benefit Stephen Harper is currently giving the wealthy and use it to help the struggling middle class.
The economy and the middle class are the main targets of Trudeau’s campaign.
Brief summary of the content of the ad;
This ad is exactly 29 seconds. It shows Justin Trudeau in an escalator (economy) moving backwards and he says this is what is happening to millions of Canadians under Stephen Harper. He said Stephen Harper’s idea is …show more content…
The ad is able to compare what the conservatives have been doing for 10 years and what the NDP plan to do now with what the liberals will do immediately.
The elevator moving backwards represents the conservatives
The elevator stopping represents the NDP
The elevator moving forward represents the Liberals.
The intended audience are the middle class everywhere & anybody else who the economy is not working for.
Some reference to the ad’s type, drawing on the categories discussed in class;
This campaign ad falls under Argument type because Justin Trudeau was against the policies of the conservatives & the NDP. He also put forward the Liberal position.
An argument about the ad’s potential impact on Canadian politics and democracy;
The ad is creative and packs a punch. It makes you think and it does not attack or demean any leader. He compared the policies of the opposing parties and used the opportunity to put forward his own plans. The ad focussed on issues confronting citizens (the middle class) who are not wealthy. The ad is good for Canadian politics and democracy because it deals with substantive and important issue like the economy and Prime Minister Harper’s trickle down economic policy. The information in the ad can help voters make up their
Thesis statement outlining your argument / position on the ad;
The ad is simple and brilliant. Using the escalator to represent an economy, Justin Trudeau informs Canadians that this economy is not going anywhere after 10years under Stephen Harper. Trudeau said he’ll stop the benefit Stephen Harper is currently giving the wealthy and use it to help the struggling middle class.
The economy and the middle class are the main targets of Trudeau’s campaign.
Brief summary of the content of the ad;
This ad is exactly 29 seconds. It shows Justin Trudeau in an escalator (economy) moving backwards and he says this is what is happening to millions of Canadians under Stephen Harper. He said Stephen Harper’s idea is …show more content…
The ad is able to compare what the conservatives have been doing for 10 years and what the NDP plan to do now with what the liberals will do immediately.
The elevator moving backwards represents the conservatives
The elevator stopping represents the NDP
The elevator moving forward represents the Liberals.
The intended audience are the middle class everywhere & anybody else who the economy is not working for.
Some reference to the ad’s type, drawing on the categories discussed in class;
This campaign ad falls under Argument type because Justin Trudeau was against the policies of the conservatives & the NDP. He also put forward the Liberal position.
An argument about the ad’s potential impact on Canadian politics and democracy;
The ad is creative and packs a punch. It makes you think and it does not attack or demean any leader. He compared the policies of the opposing parties and used the opportunity to put forward his own plans. The ad focussed on issues confronting citizens (the middle class) who are not wealthy. The ad is good for Canadian politics and democracy because it deals with substantive and important issue like the economy and Prime Minister Harper’s trickle down economic policy. The information in the ad can help voters make up their