Justin Kan's Twitch: The Rise Of Mass Media

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Media has always been a part of the world ever since words were carved on stone. From delivering mail by horseback, to Samuel Morse inventing the telegraph, to today where everyone can communicate with almost anyone, anywhere, anytime around the world. Though today there are various social platforms; Twitch is growing to be one of the biggest media sites today.
Twitch started when the co-founder of Twitch, Justin Kan, first began streaming his life on his first website justin.tv in 2011. Kan would attach a webcam to a hat he would wear, and for nine months he did not take it off. Everything that Kan saw, everyone watching could see. The webcam captured Kan daily actions twenty four seven, seven days a week. Whenever Kan read, ate, walked, went on a date, watched a movie, or answered his email, anyone could watch. When Kan went to bed, he placed the camera next to himself so the world could see him. Kan was not sure where this idea would take him. Kan would walk around with a laptop he carried in a backpack, with a webcam attached to
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This means that a small percentage of Twitch’s users can collect revenue on the advertisements that viewers see when they watch a streamer , or choose to run additional ads for further revenue. But only those 6,500 people can offer their viewers the option to subscribe, which allows the viewers to pay streamers directly for extra content. Before the next generation of consoles launched, including the Xbox One and the Playstation 4, there were as few as 500,000 unique streamers a month. Since 2013, that number has been consistently twice as high. The first wave of successful streamers now are being invited into Twitch’s partnership program. Twitch’s staff would like, in the next few years, to increase the total number of partners by double, triple, or even quadruple what it is now.(Walker,

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