Facts and Assumptions (Brent)
There are few products that can justify the moniker associated with the term “iconic”, in fact there are only a few brands that are actually made in Texas that are worthy of labeling this prestigious term. Most Texans are very proud of the state they inhabit, and extremely proud of the products manufactured in the state. Having this term applied to your label means that your company has satisfied the fastidious requirements expected from our regional populations. This behavior was illustrated when one of the most iconic brands manufactured in Texas, Blue Bell ice cream experienced a listeria outbreak forcing the company on April 20th, 2015 to close its manufacturing facilities for four months, and endure a massive negative publicity campaign. The rewards of attaining the term icon payed dividends immediately upon Blue Bell reemerging into the staggered regional markets they had previously served. There was such a demand for their product that stores were limiting quantities of the ice cream per individual, and the public demand was at an all-time high for …show more content…
While that sounds pretty clandestine, consider what would happen if Paul Kruse decided to make these changes without the cloak of listeria. While the accusation of Blue Bell planting listeria is a crazy proposal, the immense restructuring internally Blue Bell accomplished while being shut down is something one should question. Did Sid Bass offer a better business model to Paul Kruse and he acted on it, or did the circumstances present themselves in a way that made the company react accordingly and explain the questions outlined. The sphere of transparency that covers this event offers no answers, and no one will probably ever know the whole
There are few products that can justify the moniker associated with the term “iconic”, in fact there are only a few brands that are actually made in Texas that are worthy of labeling this prestigious term. Most Texans are very proud of the state they inhabit, and extremely proud of the products manufactured in the state. Having this term applied to your label means that your company has satisfied the fastidious requirements expected from our regional populations. This behavior was illustrated when one of the most iconic brands manufactured in Texas, Blue Bell ice cream experienced a listeria outbreak forcing the company on April 20th, 2015 to close its manufacturing facilities for four months, and endure a massive negative publicity campaign. The rewards of attaining the term icon payed dividends immediately upon Blue Bell reemerging into the staggered regional markets they had previously served. There was such a demand for their product that stores were limiting quantities of the ice cream per individual, and the public demand was at an all-time high for …show more content…
While that sounds pretty clandestine, consider what would happen if Paul Kruse decided to make these changes without the cloak of listeria. While the accusation of Blue Bell planting listeria is a crazy proposal, the immense restructuring internally Blue Bell accomplished while being shut down is something one should question. Did Sid Bass offer a better business model to Paul Kruse and he acted on it, or did the circumstances present themselves in a way that made the company react accordingly and explain the questions outlined. The sphere of transparency that covers this event offers no answers, and no one will probably ever know the whole