Justa Dasha Datil Hot Sauce is a fictional business located in St. Augustine FL. With a “brick and mortar,” kiosk store located on St George Street and a website, www.justadashadatil.com, Justa Dasha Datil Hot Sauce relies on both foot traffic and online sales. To further promote the brand and increase sales, Justa Dasha Datil Hot Sauce has delved into social media with a Facebook Fan page. They used the guidelines Richards described in the text chapter, “Tips on How to Dominate Facebook,” on building the Justa Dasha Datil Hot Sauce Facebook fan page. They filled in all fields with pertinent colorful descriptive information and carefully categorized as a retail business. They used the same URL for the Facebook page as their main website.
