Just Medicine Campaign Analysis

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The American medical student’s association is continuing its PharmFree campaign now being marketed as the “Just Medicine Campaign”. The objective is to ensure the quality of health to patients by providing affordable healthcare regardless of the margin of profit for pharmaceutical companies. “Our vision for the practice of medicine is that it is simply based on evidence, not marketing, personal gain, or any interest other than that of the patient” The four focuses of the campaign; Legislative Solutions, Global Access, Just Medicine Curricula, and Just Medicine Scholars Program offers a wide scope of solutions and means to change the mindset of medical students entering the realm of pharmacy.

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