Junk Food Marketing To Kids Analysis

Decent Essays
In todays society making money is the main objective. But at what cost? Would you sell something that could end up harming millions? Fast food companies will do anything and everything to attract costumers as well as keep them wanting more Karen Showalter’s “Junk Food Marketing to Kids” describes how frustrating it is for parents to have their children eat healthy. One thing she writes about is how junk food is advertised everywhere including schools. As stated by Upstream Public Health,“Ads can be seen in cafeterias, donated classroom materials, and food coupons given as awards”. In addition, these companies target young kids by plastering their favorite cartoon characters on junk food packages moreover, they make sure the product is at eye-level …show more content…
Jones discusses how it is less likely for blacks and Hispanics to be advertised healthy food choices. Jennifer Harris, director of marketing initiatives at Rudd Center, states “ The majority of brands targeted to youth of color are nutritionally poor products that can be harmful to their health”. The Robert Wood Johnson Foundation found that Fast food and other restaurants spend about $224 million in Spanish language TV and $61 million in black targeted TV. This article is important to my research because it shows how much time and money fast food chains spend to …show more content…
Research from the University of Minnesota shows that those who eat fast food are more likely to die from heart disease and increases the more fast food you eat. “Fast food companies spend nearly a quarter of their marketing budgets targeting youths from 2 to 17 years old”, states an associate professor of nutrition. A study also mentions that 40% of kids between 12 and 19 years consume food from fast food restaurants daily. This article is important to my research because it explains that even though many people know the risks of eating fast food they still continue to make unhealthy choices and fast food chains don’t mind because they are continuously making money off of our unhealthy

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