Business Communication Case Study Julie Vail

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Julie Vail has always had a strong passion for business. She had discovered at an early age that the professional world of business is where her interests had lied and more specifically within the critical role of communication. Miss Vail has worked in the professional field of communications and corporate services for around twenty years and has had the opportunity to experience many areas of business and the multiple roles they encompass. She currently holds the positon of Director of Communication & Corporate Services at Links2Care, a company that supports and links people of all ages to community programs and services. Miss Vail has been working for Links2Care for about ten years and has had the opportunity to progress throughout the company …show more content…
Before entering the business communication world Julie Vail had been enrolled in multiple college programs designed to educate her on the skill sets and values necessary to preforming successful in her future occupation. Miss Vail formal education had started within business administration at Humber College where she had completed a Hotel & Restaurant Management program. She had credited this program with helping her develop the fundamental communication skills she had sense then used in her day-to-day working activates. Despite the challenges Miss Vail had overcome within the program she had felt this wasn’t necessarily where her interests lied for a profession. She had stated “Had originally taken a career path to become a hotel department/restaurant manager, but realized that the staff (including myself) were having difficulties dealing with difficult/challenging customers who were negative and complained”. Consequently this had lead Miss Vail into deciding to furthering her education by taking another program at Humber College, this time Human Resources Management. Upon completion of the program Julie Vail had developed a better understanding for where her interests lied and what career path was best suited for her. Julie Vail had then taken …show more content…
Miss Vail has experienced many opportunities for growth and development in the inspiring field of corporate communications when dealing with the media, employees and publics Links2Care serve. When asked about what opportunities had led her to her current position Miss Vail stated “The completion of both my college diplomas in business management and administration, an international internship program what provided ab in-depth co-op term and the many additional hours on persona development through self-directed learning are what guided me forward throughout my career”. I was surprised to find that not only does Miss Vail credit her post-secondary education towards her many successes but she also continues to improve on herself by taking additionally self-directed learning programs. Clearly Miss Vail, like many individuals in public relations/communications is self-driven and is always looking to improve on her performance. Consequently this may be due to the amount of duties/responsibilities Julie Vail is expected to preform daily. When asked what her typical workday was like Miss Vail stated her daily activates vary. She explained that much of her time is spent meeting with the CEO, organizational leaders and supervisors where she discusses current or new operations of

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