Jules Chéret: The Most Influential Poster Designer Of The Nineteenth Century

Improved Essays
On May 13, 1836, the most influential poster designer of the later nineteenth century, Jules Chéret was born. Chéret was born to a family of artisans in Paris, France. His father was a typographer and his brother Joseph was a sculptor. By the age of thirteen, Jules ended his formal education and began a three-year apprenticeship to a lithographer. During his apprenticeship he lettered flyers, brochures, posters and funeral announcements. When he was eighteen he worked for multiple lithographers which included Bouasse-Lebel, and later took a course at the Ecole Nationale de Dessin with Lecoq de Boisbaudran. Chéret is credited for enhancing the recognition of chromolithography. By 1866 he established his own firm and continued to pursue lithographic …show more content…
One from Japanese art while the other is from the French eighteenth century style, Rococo. Chéret’s use of the Rococo Style was a response to the condition of French society in the 1870s. Having lost a war and experiencing a decline in industrial production, France needed to keep their leadership in innovation in the arts. Chéret responded by using a style that was significantly French in a time where the French people began doubting themselves. With that said the Rococo style relied on …show more content…
His famous posters features performers from the world of music, dance and theattrical performances. In one poster titled La Loï Fuller, (1893,fig. 2) the American dancer spins in an elegant garment that flows around her body and with a multicolored shimmer. Les Girard (1879, fig. 3) is another poster for a performance shows how Chéret embraces the Japanese style. There are even planes of color, that are operated by contour lines. It is with this poster the Chéret dabbled with graphic design, where he intertwined the legs of the the cancers with the the type of the poster. The text and image of the poster were integrated seamlessly by Chéret. Due the freedom that Chéret had with lithography he was able to make the exuberant forms of his letterforms mirror the energetic movements of the

Related Documents

  • Improved Essays

    During the early eighteenth century, France experienced radical social and political change with the decline of the Baroque and advent of the Rococo. Prior to this transformation, France was ruled by the absolutist monarch Louis XIV, who used the extravagant style of the Baroque to reflect his absolute power – demonstrated most prominently through the Palace of Versailles. The King’s “large-scale royal work projects” nearly bankrupted the nation and characterized the Baroque as “a period of austerity and solemnity marked by an etiquette which verged on the liturgical.” Following the death of Louis XIV in 1715, his great-grandson Louis XV claimed the throne, and established a new pleasure-seeking lifestyle through the innovative style of the…

    • 1645 Words
    • 7 Pages
    Improved Essays
  • Superior Essays

    One of Yves Tanguy’s most crucial paintings is Plusieurs ont Vécu (Many Have Lived) (see fig. 1). The medium is oil on canvas and it was painted in Paris is 1939, shortly before Tanguy moved to the United States. Today, this painting is located in the Yale University Art Gallery in New Haven, CT. The subject of this painting is isolation and is one of Tanguy’s most famous post apocalyptic landscapes. The subject of isolation relates to the feelings of exile Tanguy felt before moving to the United States.…

    • 1929 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Manufacturing fine, patterns, pearls and luxurious things alike. Prominent in France at the time was Rococo; popular in the mid to late 18th century (1720-1760), Rococo was a reaction to baroque, a former European style of the period characterized by its abrupt denseness, contrary, Rococo was light and intimate, with respects to asymmetry and naturalism, pastel colors, porcelain, shell like forms, with considerations of comfort and convenience opposed to heavy ornament. The likes of Rococo are often associated with royalty, which at the time would’ve been Marie Antoinette, the epitome of French luxury. Bearing in mind that France during this period was under turmoil because of the revolution, design and style of the era reflected patriotism towards the monarchy including bronze structures and porcelain vessels, common during the Rococo…

    • 820 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Monet, Claude was born on Nov. 14, 1840 in Paris. When he was five years old, he moved out of Paris, with his family to live in Le Havre. His father Kuludo Adolov Monet is a businessman. He had a shop in northern France. Same with many parents’ idea, Monet’s father wanted him to inherit the grocery store, but Monet’s dream was to become an artist.…

    • 954 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Frank Moore Murals

    • 636 Words
    • 3 Pages

    Los Angeles is a well-known city; several murals are painted throughout the freeways. What's better than art, to be able to get distracted while being stuck in traffic? Los Angeles residents have taken much love and passion for their automobiles, especially with all the freeways it has. Many murals either had to be restored or taken down, many muralists were angry that the city didn't "take care" of the murals as much as they should've. Murals have a historical meaning behind it, for example, Frank Romero's mural "Going to the Olympics" in the Hollywood freeway.…

    • 636 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Late 1800s Advertising

    • 170 Words
    • 1 Pages

    Why did American newspapers and magazines begin to feature more advertisements during this time period? Explain. (Be sure to provide details and examples in your response.) Since the demand for businesses increased, an entire industry devoted to advertising emerged.…

    • 170 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The form of artwork is a photographic silkscreen on vinyl. The size of the work is 112 x 112 inches or (284.48 x 284.48 cm), a perfectly square framed piece. The general composition of the artwork includes a closeup shot of a young woman 's profile (with a very neutral emotion) from the chin up, in front of a plain, bare background. The axis of this piece is vertical, since all lines in the framework go straight up and down. In regards to elements in this artwork, there are several forms.…

    • 1017 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Before he came out with the final version of the poster, he had the poster with two dancing women forming from burning tobacco smoke. His friend told him this poster was a great cigar poster. This misleading understanding let him change up the poster by removing every image except the matches on the page. This poster is also the very first Sachplakat, object poster. Bernhard used bold color, simple shapes…

    • 273 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Rockwell’s paintings are distributed all over the world. His paintings describe different people and situations. I recently viewed different paintings by Rockwell, although some had the some had the same message that was portrayed. Artists normally have similarities between pictures, but Rockwell pictures stand out more because they express extreme realism. After browsing I noticed that Rockwell is very creative and talented.…

    • 1283 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    One of the leading artists in the Impressionist movement, Mary Stevenson Cassatt was born on May 22, 1844, in Allegheny City, Pennsylvania. She was born and growing in a comfortably upper-middle-class family: her mother belonged to a prosperous banking family, and her father was well-to-do real estate and stockbroker. Her elementary schooling prepared her to be a proper wife and mother, included such classes like embroidery, music, homemaking, painting and sketching. Her upbringing reflected her family's high social standing; Cassatts lived in Germany and France, from 1851 to 1855, giving the young girl an early exposure to European culture and art history.…

    • 1722 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    In a series of posters, the British government utilized a variety of persuasive techniques to convince people to join the war effort. The World War II propaganda used bright colors, a clear concise message, and eye-catching images to get their message understood. The first propaganda poster is constructed to associate factory workmanship with the danger of the front lines with a strong central image. The second propaganda poster features a female factory worker and is designed to convince women to work in factories. The third propaganda poster communicates a message of support towards the military with pathos rhetoric.…

    • 505 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    From Josef Müller-Brockmann to Armin Hofmann The grid philosophy in Swiss Style Introduction Swiss graphic design won a great reputation all over the world. It 's intense conceptual approach, ceremonial concentration, and high accuracy in the realisation of the design which formed a distinctive style in that period (Brandle, Gimmi, Junod, Reble, Richter 2014). Josef Müller-Brockmann as a leading pioneer of the Swiss Style played an important role in that time. Particularly, his manifesto grid and design philosophy published in Grid systems in graphic design were followed by a number of designers up to now. In the manifesto he talked about the significant statue grids are in the design and the advantages they bring to the society.…

    • 1926 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    In the essay “the American Action Painters” Harold Rosenberg gives his own interpretation of abstract expressionists’ artwork. Rosenberg explains that a real Action painting…

    • 741 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    He drew solid pointed shapes and severely contrasting black and white. In this endeavour emerged the uncanny Les Demoiselles d’Avignon, an image of nude prostitutes. It…

    • 831 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Before radio, internet, television or social media, world wars posters had a significant impact on graphic design. One of the primal forms of advertisement was the posters which began to develop as a medium for visual communication in the early 19th century. They influenced the development of typography for the purpose of reading from a distance and required larger type to be produced. The poster quickly spread around the world and became a principle of the graphic design trade. Besides, Posters were used to promote various political parties, recruit soldiers, advertise products and spread ideas to the general public.…

    • 936 Words
    • 4 Pages
    Improved Essays